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The Framework for Finding Language/Market Fit

After more than a decade of running B2B growth teams at PayPal and investing at 500 Startups, Matt Lerner now spends his days helping early-stage startups with growth. He's seen firsthand how changes in a handful of words can yield jaw-dropping differences in conversion — and accelerate a startup's course to product/market fit. Here, he makes the case for starting with language/market fit first, and offers up his 4-step process for getting there.

Finding Language/Market Fit: How to Make Customers Feel Like You’ve Read Their Minds

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The traditional approach is to do some customer research, throw an MVP out there as fast as possible, and hope it hits. After being early at three startups that achieved over $1M in run-rate in their first six months of going live, Gagan Biyani has landed on an approach that’s quite different. Here’s his framework.

The Minimum Viable Testing Process for Evaluating Startup Ideas

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Persist or Pivot? Advice for the Pre-Product/Market Fit Days

CEO Tara Viswanathan shares her biggest lessons from the early years of building Rupa Health — including how to pivot your way into the right product and build the winning team. 

Advice for the Pre-Product/Market Fit Days — This Founder’s Playbook for Pivoting with Purpose

8 Product Hurdles Every Founder Must Clear

Repeat PM turned first-time founder Ryan Glasgow addresses the tough product questions every founder faces, from segmenting the market and iterating on early MVPs, to finding product/market fit and spinning up a second product.

8 Product Hurdles Every Founder Must Clear — This PM-Turned-Founder Shares His Playbooks

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Bob Moore's first brush with life as a founder started in 2008—three days before Lehman Brothers collapsed. Since he cut his teeth as a first-time founder in turbulent times, he's gone on to build two other companies. Here, Moore shares the lessons he's learned along the way, from weathering bear markets and losing out to the competition, to finding (and falling out of) product/market fit.

This Founder Built Startups in 2008, 2016 and 2018. Here’s What He’s Learned About Resiliency

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Former Credit Karma CPO Nikhyl Singhal shares the phases a product org goes through as a startup matures — and his tips for transitioning between them gracefully. From the mistakes that are too easy to make to what to look for when hiring, his playbook helps founders and product leaders build teams capable of finding product/market fit and handling hypergrowth.

How to Craft Your Product Team at Every Stage, From Pre-Product/Market Fit to Hypergrowth

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Product builders should aim for lovable, not just viable. Jiaona Zhang (product leader at Dropbox, Airbnb, WeWork and lecturer at Stanford) shares her tactics for building MLPs that win users' hearts.

Don’t Serve Burnt Pizza (And Other Lessons in Building Minimum Lovable Products)

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There's no one-size-fits-all growth advice. Brian Rothenberg, former VP of Growth at Eventbrite, breaks down the three broad phases of the startup lifecycle. For each phase, he identifies key targets that startups should aim for to kick their growth strategy to the next level.

From Zero to IPO: How Growth Needs to Evolve at Every Startup Stage

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Superhuman founder and CEO Rahul Vohra walks us through the framework his startup used to make product/market fit more actionable, detailing the survey and four-step process that were key to measuring and optimizing it.

How Superhuman Built an Engine to Find Product Market Fit

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It's rarely a straight line to product/market fit. Here are ClassPass founder Payal Kadakia's hard-won tips for marketplace startups that helped her guide her company from a near-bust to a $470M game-changer. 

ClassPass’ Founder on How Marketplace Startups Can Achieve Product/Market Fit

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Two years ago, Product Hunt didn't exist. Now it's the toast of the town. In this exclusive article, Found Ryan Hoover tracks its ascent.

Product Hunt is Everywhere — This is How It Got There

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There are three ways to dominate a market: product leadership, cost leadership or customer intimacy leadership. Here's how to achieve it.

When It Comes to Market Leadership, Be the Gorilla

Demystifying this critical — yet often unstable — stepping stone for every startup

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