Building a Deep Tech Company? Most Startup Advice Doesn’t Apply — Read This Instead

Building a Deep Tech Company? Most Startup Advice Doesn’t Apply — Read This Instead

EvolutionIQ Just Got Acquired for $730M — Here's Their Playbook For Building an Enduring AI Business

EvolutionIQ Just Got Acquired for $730M — Here's Their Playbook For Building an Enduring AI Business
This 90-Day Plan Turns Engineering Leaders Back into Frontline Developers

This 90-Day Plan Turns Engineering Leaders Back into Frontline Developers
The GTM Inflection Points That Powered Clay to a $1B+ Valuation

The GTM Inflection Points That Powered Clay to a $1B+ Valuation

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Passing the Button-Clicker Test, and Other 0 to 1 Lessons from Lattice’s First Marketing Hire

Passing the Button-Clicker Test, and Other 0 to 1 Lessons from Lattice’s First Marketing Hire

The behind-the-scenes story of how Lattice built its marketing strategy from the ground up, as told by its third employee and first marketing hire, Alex Kracov.
Gong’s Path to Product-Market Fit — Why This $7B Company Still Works With Design Partners

Gong’s Path to Product-Market Fit — Why This $7B Company Still Works With Design Partners

Gong co-founder and CPO Eilon Reshef sits down with First Round partner Todd Jackson to unpack how he turned an early bet on AI into a multi-billion dollar category leader in revenue intelligence.
How Notion Does Marketing: A Deep-Dive Into its Community, Influencers & Growth Playbooks

How Notion Does Marketing: A Deep-Dive Into its Community, Influencers & Growth Playbooks

We peel back the layers of Notion’s multifaceted marketing strategy, diving deep into three distinct channels that have helped power its meteoric rise: community, influencer marketing, and growth and analytics.
Build Your Culture Like a Product — Lessons from Asana’s Head of People

Build Your Culture Like a Product — Lessons from Asana’s Head of People

Anna Binder, Asana's Head of People and the company's first HR hire, shares her step-by-step approach to intentionally building the company culture.
Navigating the Legal Maze: A Founder’s Guide to Hiring Lawyers at Every Stage of Your Startup

Navigating the Legal Maze: A Founder’s Guide to Hiring Lawyers at Every Stage of Your Startup

Veteran legal executive Irene Liu provides a comprehensive guide on the startup legal roadmap and how to engage lawyers as you scale. She offers insider advice on hiring outside and in-house counsel and building strong founder-lawyer partnerships.
Navigating New Waters: 10 Tips for First-Time Founder Success

Navigating New Waters: 10 Tips for First-Time Founder Success

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Advice for pressure-testing ideas, finding a co-founder, and all you need to know before taking the founder's leap.
How to Know if Your Idea’s the Right One — A Founder’s Guide for Successful Early-Stage Customer Discovery

How to Know if Your Idea’s the Right One — A Founder’s Guide for Successful Early-Stage Customer Discovery

Jeanette Mellinger, BetterUp's Head of UXR and former Head of UXR for Uber Eats, unpacks her approachable three-step playbook for early-stage customer discovery so founders can build something users really want.

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From Flagship Back to Fledgling: Lessons on Going Multi-Product From an Early Stripe PM

From Flagship Back to Fledgling: Lessons on Going Multi-Product From an Early Stripe PM

In this exclusive interview, Tara Seshan shares nine lessons from her playbooks for going multi-product, drawing on examples from both Stripe and Watershed.
Add More Rigor to Your Reference Calls With These 25 Questions

Add More Rigor to Your Reference Calls With These 25 Questions

When approached with craft and care, reference calls can be a massively influential piece of the hiring decision.
The Secret to Running Effective Growth Sprints — Follow This Process to Learn Faster

The Secret to Running Effective Growth Sprints — Follow This Process to Learn Faster

"With every growth experiment, you're not just trying to optimize your return on ad spend, lower your CPA, or bag a few new logos ahead of the next fundraise. You're fundamentally learning and making progress toward a simple question: How are we going to grow this business?"
Pilot’s Path to Product-Market Fit — Three-Peat Founders on Picking the Right Team and the Right Market

Pilot’s Path to Product-Market Fit — Three-Peat Founders on Picking the Right Team and the Right Market

The founders of Pilot have started three times over, starting with Ksplice (sold to Oracle in 2011) and then Zulip (acquired by Dropbox in 2014).
The 30 Best Pieces of Advice for Entrepreneurs in 2023

The 30 Best Pieces of Advice for Entrepreneurs in 2023

It’s the first week of the new year, and here on The Review we’re ushering it in with a beloved annual ritual (that we find to be much more delightful than other yearly exercises like annual planning or performance reviews).
Look Back to Leap Ahead: 7 Questions for Your End of Year Reflection

Look Back to Leap Ahead: 7 Questions for Your End of Year Reflection

As the year draws to a close, you may find yourself in a reflective mood. There’s plenty to take stock of as you look back on how 2023 went.

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How to Take Bigger, Bolder Product Bets — Lessons from Slack’s Chief Product Officer

How to Take Bigger, Bolder Product Bets — Lessons from Slack’s Chief Product Officer

Seasoned product leader and Slack’s CPO Noah Desai Weiss shares the three-step framework he leans on to make quality product decisions with just the right amount of risk.
New Engineering Managers Have a High Failure Rate — This Figma Leader is on a Mission to Fix It

New Engineering Managers Have a High Failure Rate — This Figma Leader is on a Mission to Fix It

Are leaders setting up new engineering managers to fail? Marcel Weekes (VP of Engineering at Figma) sure thinks so. He unpacks his playbook for supporting the tricky transition from senior engineer to people manager and tested tactics for avoiding the common traps.
Shippo’s Path to Product-Market Fit — The Upside of Being Industry Outsiders

Shippo’s Path to Product-Market Fit — The Upside of Being Industry Outsiders

Shippo co-founder and CEO Laura Behrens Wu sits down with First Round Partner Todd Jackson for a behind-the-scenes look at how she leveraged industry outsider and first-time founder status to build a billion-dollar shipping company.
The 100 Best Bits of Advice from 10 Years of First Round Review

The 100 Best Bits of Advice from 10 Years of First Round Review

We combed The Review archives for a special compilation of the 100 very best advice published on our digital pages over the last 10 years from folks like Stewart Butterfield, Claire Hughes Johnson and Alexis Ohanian.
Storytelling as a Craft: Advice from 5 Experts on How to Tell a Compelling Business Story

Storytelling as a Craft: Advice from 5 Experts on How to Tell a Compelling Business Story

Every startup leader should practice flexing their storytelling muscles. To help warm these muscles up, we’ve rounded up some of our best advice about storytelling in business that’s been featured in the Review.