All of our Product articles

Merge’s Path to Product-Market Fit — The Importance of Founder-led Sales (Even for a Self-Serve Product)
Merge founder and CEO Shensi Ding sits down with First Round Partner Todd Jackson for a behind-the-scenes look at how she and co-founder Gil Feig built and scaled a product that solved the painful headache of building and maintaining integrations.

Vanta's Path to Product-Market Fit — Solve the Customer’s Problem, Then Write Code
Vanta founder and CEO Christina Cacioppo sits down with First Round Partner Todd Jackson for an inside look at all the unconventional moves in the company’s first few years — from creating a new category to signing the first 600 customers without a proper website.

Productboard’s Path to Product-Market Fit — Building a Unicorn Company with Lean Startup Principles
Productboard's founder and CEO Hubert Palan sits down with First Round Partner Todd Jackson for a sweeping look at how he used Steve Blank's principles to build a product that tackled his own pain points as a product manager.

Material Security’s Path to Product-Market Fit — Find Your Winning Idea by Selling Products That Don’t Exist Yet
Material Security co-founders Ryan Noon and Abhishek Agrawal sit down with First Round Partner Todd Jackson to explain how they whittled 25 startup ideas down to 4 and then used a pre-selling technique to find their winning idea.