All of our Product roadmap articles

How Product Strategy Fails in the Real World — What to Avoid When Building Highly-Technical Products
Why does strategy tend to stall when the rubber hits the road? Nate Stewart, Chief Product Officer of Cockroach Labs, shares an essential guide for creating a resilient strategy that’s still standing next year.

Set “Non-Goals” and Build a Product Strategy Stack — Lessons For Product Leaders
Ravi Mehta, former CPO at Tinder & Product Exec at TripAdvisor, shares his framework for crafting a crisp product strategy for startups — a 5-step system called the "Product Strategy Stack." He also makes the case for setting "non-goals" and using an alternative to OKRs.

Navigating the Leap from Big Tech to Startups — Advice from a Former Google and Flipkart Exec
Punit Soni cut his teeth as a product leader at large companies such Google, Motorola and Flipkart before venturing out on his own to found Suki, a healthcare startup. Here, he shares his observations on the differences between the two experiences, noting what surprised him, what he felt unprepared

How to Shape Remarkable Products in the Messy Middle of Building Startups
Behance founder and Adobe's Chief Product Officer Scott Belsky believes the hardest and most crucial part of any bold venture is the middle stretch of company building. Here he zeroes in on what startups must do to iterate and improve products mid-flight.

Amazon’s Friction-Killing Tactics To Make Products More Seamless
Amazon director Kintan Brahmbhatt, who's helped develop and refine the product strategy behind the Alexa and Amazon Music, explains the ways in which friction can live in your product, throwing roadblocks in a user's path to becoming a customer. He explains how to uncover counterintuitive insights t