All of our Product marketing articles

Unlock the Power of Money Words: How Founders Can Write Copy That Converts

Unlock the Power of Money Words: How Founders Can Write Copy That Converts

Copyhackers’ Joanna Wiebe shares the science behind word choice to help take your copy from guesswork to goldmine.
Pull, Don’t Push: How Catalysts Overcome Barriers and Drive Product Adoption

Pull, Don’t Push: How Catalysts Overcome Barriers and Drive Product Adoption

Marketing expert Jonah Berger has spent years probing into the science behind changing people’s minds, and why becoming an effective change agent is about lowering barriers, not pushing harder. He distilled five of the most common barriers into a simple framework and walks us through it.
So You Think You’re Ready to Hire a Marketer? Read This First.

So You Think You’re Ready to Hire a Marketer? Read This First.

As First Round’s Marketing Expert in Residence, Arielle Jackson often helps early-stage founders navigate the search for a full-time marketer of their own. From the when and the why to the who and the how, Jackson offers a crash course on every aspect of the marketer hiring process.
ClassPass’ CMO on How and When to Invest in Product Marketing

ClassPass’ CMO on How and When to Invest in Product Marketing

ClassPass CMO Joanna Lord covers the essentials on product marketing for teams struggling to define, implement and launch the function at their startup.
The Rewards of Creator-Driven Cultures — And The Engineers That Can Deliver Them

The Rewards of Creator-Driven Cultures — And The Engineers That Can Deliver Them

From the earliest web browsers to cookies, JetInsight Co-founder and CTO Lou Montulli developed some of his most pivotal and enduring work in creator-driven cultures. Here, he covers how to create that environment — and why engineers must lead the way.
What Startups Can Learn from Watsi’s Wildly Successful Email Campaign

What Startups Can Learn from Watsi’s Wildly Successful Email Campaign

Watsi became the first nonprofit backed by Y Combinator in 2013 and is still breaking new ground with brilliant marketing campaigns. Here's what startups can learn from their winning streak.
Here's How Adobe's Director of Product Marketing Navigates the Paradox of Choice

Here's How Adobe's Director of Product Marketing Navigates the Paradox of Choice

Product marketers constantly need to decide how many choices to present to their users and customers. Here's how Adobe thinks about it.
Why Most Startups Don't 'Get' Press

Why Most Startups Don't 'Get' Press

PR guru Brooke Hammerling gives step-by-step advice for startups looking to get good press coverage without an agency.
The Case for Why Marketing Should Have Its Own Engineers

The Case for Why Marketing Should Have Its Own Engineers

Robbie Mitchell runs marketing at Knewton like an independent agency within the company and it's working like a charm.