All of our Product marketing articles
How to Launch Your Startup Out of Stealth, from Figma's First Marketer
Claire Butler joined Figma six months before its public launch and helped bring the design product out into the world. Here, she defangs the launch process, outlining all the steps you need to take to get ready now.
Pull, Don’t Push: How Catalysts Overcome Barriers and Drive Product Adoption
Marketing expert Jonah Berger has spent years probing into the science behind changing people’s minds, and why becoming an effective change agent is about lowering barriers, not pushing harder. He distilled five of the most common barriers into a simple framework and walks us through it.
So You Think You’re Ready to Hire a Marketer? Read This First.
As First Round’s Marketing Expert in Residence, Arielle Jackson often helps early-stage founders navigate the search for a full-time marketer of their own. From the when and the why to the who and the how, Jackson offers a crash course on every aspect of the marketer hiring process.
The Rewards of Creator-Driven Cultures — And The Engineers That Can Deliver Them
From the earliest web browsers to cookies, JetInsight Co-founder and CTO Lou Montulli developed some of his most pivotal and enduring work in creator-driven cultures. Here, he covers how to create that environment — and why engineers must lead the way.
