Pricing - First Round Review

WorkOS’ Path to Product-Market Fit — Why Your ‘Bad’ Idea Might Actually Be the Best One

WorkOS founder/CEO Michael Grinich sits down with First Round partner Todd Jackson to tell the story of how he identified a huge untapped market and built a “minimum awesome product.”

Product

Labelbox's Path to PMF: Founders Need to be Contrarian and Right — Here's How

Labelbox co-founder and CEO Manu Sharma sits down with First Round partner Todd Jackson to tell the story of how he prioritized idea validation and customer discovery before building Labelbox.

Product

Binti’s Path to Product-Market Fit — Lessons in Immersive User Research

In this post in our “Paths to Product-Market Fit” series, Binti’s co-founder and CEO Felicia Curcuru sits down with First Round partner Todd Jackson to tell the story of how her time spent shadowing family social workers in San Francisco empowered her to build a product.

Product

Don't Let Growth Hurt Your Margins: A 4-Step Pricing Framework to Build Products With Scalable Unit Economics

Pricing pro Dee Sahni shares a highly customizable framework for tweaking your monetization and pricing model so that it scales with you, not against you as the company grows. She then applies the 4-step framework to household-name companies like Amazon, Netflix and Uber.

Starting Up

A UX Research Crash Course for Founders — Customer Discovery Tips from Zoom, Zapier & Dropbox

Zoom’s Jane Davis answers all of your tricky customer development questions, creating a highly tactical guide for founders flying solo on UX research as they explore startup ideas, validate concepts, iterate on prototypes, and troubleshoot common product problems.

Must-reads

The 30 Best Pieces of Advice for Entrepreneurs in 2018

We've rounded up 30 of the best insights from the articles we published over the last year. Read on for a time-capsule-like toolkit, full of the best tactical wisdom that seasoned company builders had to offer in 2018.

Product

ClassPass’ Founder on How Marketplace Startups Can Achieve Product/Market Fit

It's rarely a straight line to product/market fit. Here are ClassPass founder Payal Kadakia's hard-won tips for marketplace startups that helped her guide her company from a near-bust to a $470M game-changer.

Sales

Pricing Lessons from Working with 30+ Seed and Series A B2B Startups

As CEO of Entrepid Partners and First Round's Sales Expert in Residence, Gaffney works directly with founders and early sales teams to establish go-to-market strategies and growth plans. Here he shares his pricing principles and experiments so early-stage teams can generate foundational revenue.