A Founder’s Framework for Understanding Performance vs. Brand Marketing for Your Startup
Startup marketing experts Sarah Emmott and Holly Chen share a multi-step process for how to craft a brand and performance marketing strategy, including how to set goals, allocate the right budget, and measure success.
Live Tinted’s Path to Product Market Fit — How to Build a Loyal and Passionate Community Before You Even Have a Brand
Live Tinted co-founder and CEO Deepica Mutyala sits down with First Round Partner Todd Jackson for a behind-the-scenes look at how she built a loyal and powerful customer base long before she ever had a product to sell.
A Tactical Guide on How to Make Decisions Faster
We’ve put together a guide of tactical advice on how to speed up decision making at your startup — whether you’re trying to fix a decision making process that’s slowed as you’ve scaled, or you’re looking to build in speedy habits right from the start.
Merge’s Path to Product-Market Fit — The Importance of Founder-led Sales (Even for a Self-Serve Product)
Merge founder and CEO Shensi Ding sits down with First Round Partner Todd Jackson for a behind-the-scenes look at how she and co-founder Gil Feig built and scaled a product that solved the painful headache of building and maintaining integrations.
Elevate Your Performance Review Conversations with these 12 Expert Tips
Stop dreading performance reviews. We assembled a list of 12 tips from expert leaders like Lenny Rachitsky, Molly Graham, Russ Laraway, Brie Wolfson, Julie Zhuo and more to make these conversations more impactful. There are frameworks and tactics for managers and reports alike to rethink their appro
How Talent Teams Can Better Weather Boom-and-Bust Cycles — Advice from Two Decades at Gem, Facebook, and Robinhood
Richard Cho has led talent acquisition teams at large tech firms for the better part of two decades. He’s collected the lessons he’s learned from operating in both hiring booms and busts, offering a thoughtful guide on how startup talent teams can do more — with less.