All of our customer discovery articles

How to Test A Business Idea: Essential Tools for Validating Before You Launch

How to Test A Business Idea: Essential Tools for Validating Before You Launch

If you're an entrepreneur who needs to learn how to validate business ideas effectively, these expert strategies help your startup concept hit the mark.
How to Know if Your Idea’s the Right One — A Founder’s Guide for Successful Early-Stage Customer Discovery

How to Know if Your Idea’s the Right One — A Founder’s Guide for Successful Early-Stage Customer Discovery

Jeanette Mellinger, BetterUp's Head of UXR and former Head of UXR for Uber Eats, unpacks her approachable three-step playbook for early-stage customer discovery so founders can build something users really want.
From Flagship Back to Fledgling: Lessons on Going Multi-Product From an Early Stripe PM

From Flagship Back to Fledgling: Lessons on Going Multi-Product From an Early Stripe PM

In this exclusive interview, Tara Seshan shares nine lessons from her playbooks for going multi-product, drawing on examples from both Stripe and Watershed.
Labelbox's Path to PMF: Founders Need to be Contrarian and Right — Here's How

Labelbox's Path to PMF: Founders Need to be Contrarian and Right — Here's How

Labelbox co-founder and CEO Manu Sharma sits down with First Round partner Todd Jackson to tell the story of how he prioritized idea validation and customer discovery before building Labelbox.