Today's episode is with Jay Simons, who spent the last 12 years as the president of Atlassian, overseeing go-to-market strategy and big acquisitions as the company went from startup to IPO. He digs into their unconventional moves, such as using channel partners instead of a traditional sales team, and building a second product in their second year. From why HipChat lost to Slack, to their "land and expand" enterprise strategy, Jay has heaps of advice for startup leaders of every stripe.