Building a hybrid go-to-market motion — Giancarlo Lionetti's Lessons from Confluent, Dropbox & Atlassian
Giancarlo ‘GC’ Lionetti has been the CMO of Confluent, a VP of Growth at Dropbox, and sales engineer and product marketing manager at Atlassian. He digs into building hybrid go-to-market motions that combine product-led growth and traditional sales.