Episode 26

Killing stories and creating categories — Shannon Brayton’s comms tips after 25+ years in tech

Bessemer CMO Shannon Brayton has worked at Yahoo!, eBay, OpenTable and LinkedIn (as head of comms and CMO). From killing stories and creating new categories, to frameworks for building relationships with reporters, Shannon shares the comms and leadership lessons she’s picked up after 25+ years in Silicon Valley.

Photo of Shannon Brayton
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