Episode 23

The story behind Slack’s marketing and the leap from marketer to CEO — Abstract’s Kelly Watkins

Today’s episode is with Kelly Watkins, CEO of Abstract. Before joining Abstract, Kelly ran top marketing teams at Slack, Github, and Bugsnag. She shares her biggest lessons from her first year as a CEO and then she pulls back the curtain on some of the most critical marketing milestones in Slack’s ascent, like developing the “where work happens” tagline.

Photo of Kelly Watkins
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