Episode 22

Ask why it won’t work — Rick Song’s lessons from Square and building from 0 to 1

Today’s episode is with Rick Song, CEO of Persona. Before starting the identity verification company, Rick was an engineer at Square and an early team member at Square Capital. On the heels of raising a Series B round, Rick shares his approach to building from 0 to 1, from why he favors pre-mortems and unusual recruiting moves, to Persona’s go-to-market strategy.

Photo of Rick Song
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