Episode 101

The zero to one B2B marketing playbook | Alex Kracov (Lattice, Dock)

Alex Kracov is the CEO and Co-Founder of Dock, and former VP of Marketing at Lattice. He shares hard-learned insights into 0 to 1 marketing, examples of successful marketing campaigns, advice on hiring for marketing roles, and strategies for prioritizing marketing bets.

Alex Kracov
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