Get the best advice in tech delivered right to your inbox.
When you sign up for a First Round Review membership, you’ll also unlock our fan-favorite weekly(ish) newsletter — and become the first to hear about every new Review story.
This isn't your typical VC newsletter — it's about you, not us. Here's what to expect:
- In-the-weeds, actionable startup advice — straight from company builders themselves, not investors.
- Detailed, fascinating stories on startup leaders' careers and founders' different paths to product-market fit.
- Incredibly useful templates, question sets and low-lift tactics, crowdsourced from our community.
- A curated roundup of the most helpful resources on the internet this week.
"I always click your links and read the full articles - never saving them for my "read later" pile. That's how compelling they are!"
"You all are the standard for quality, usable content. And I am not getting sold something. Love it."
"First round review newsletter is possibly the most consistently valuable thing in my inbox. A treasure trove of valuable business advice."
Newsletter Archive
A new publication from First Round: Applied Intelligence
Learn how companies are actually using AI, and the results they’re experiencing
Stop playing customer success hero. Here’s how to build your first team.
From hiring to metrics to first systems to set up
How to go from random wins to repeatable revenue
A formula for sales repeatability
Can you be a good micromanager?
How to toggle between details and delegation
Rent-an-exec: Should you hire a fractional leader?
A fractional COO explains
Inside Figma's human-centered approach to building AI
From determining success metrics to structuring qualitative feedback
How to hang on to conviction in an emerging market: Braze's long game to PMF
The origin story of the now publicly traded company
How to spot the wrong customer before they burn your roadmap
How Vanta, Clay, Retool & more startups found their ICP
Thinking about becoming a founder? Here’s how to emotionally prepare
A psychologist’s advice on preparing to take the founder leap
How to make craft your moat
How Stripe, Linear, Square & more top companies operationalize taste
How to build and grow the human side of your engineering org
Lessons from Apple, Palantir and Slack
From weekend project to Fortune 10 adoption
How this founder closed millions in ARR with no sales hires
Inside Superhuman’s onboarding strategy: from human-led to self-serve
An extremely detailed look at building and scaling onboarding
From two-person consultancy to $4.2B software business — dbt Labs’ Path to PMF
Co-founder Tristan Handy shares the startup’s unconventional backstory
A playbook for running “founder-led” growth
You're not ready for a Head of Growth — yet.
Square’s former CEO on the two crucial components of org design
Building a structure to enable scale.
A playbook for building deep tech startups
When traditional startup advice falls short
17,784 hours: Exactly how one startup founder spent 5 years building
Sam Corcos, co-founder & CEO of Levels, on tracking every 15-minute block
How Plaid, Clay, Lattice & other startups pivoted to find PMF
Why & when these founders knew it was time to switch
A complete guide to your startup’s first sales hire
Expert advice from first hires at Dropbox, Figma, Stripe & more
How Figma chooses, builds & launches new products
From spotting user hacks to the “screenshot test”
The rotation program that keeps this startup’s engineers learning (and not leaving)
How Checkr’s VP of Eng squashes attrition
Introducing our new 0 to $5M series — how to nail founder-led sales
We’re teaming up with First Round partner Meka Asonye for a new series all about getting to $5M ARR.
EvolutionIQ’s path to product-market fit — and a $730M acquisition
Lessons from a vertical AI success story
An engineering leader’s advice for pivoting from manager to IC
A 90-day plan to land the jump
10x, 10x, 6x — The exact GTM moves behind Clay’s explosive revenue growth
Lessons from a newly minted unicorn
The inside story of the idea & launch of Figma Slides
How PM Mihika Kapoor built momentum for her product idea
The 30 best pieces of advice we heard in 2024
The 12th edition of our annual roundup is here
Fight off organizational entropy with this guide from Rippling’s COO
Matt MacInnis on becoming a more impatient (and effective) exec
25 tough questions for founder self-reflection
Questions to size up your decision making, team, product & more
How Figma taps into product taste, simplicity and storytelling
An interview with Chief Product Officer Yuhki Yamashita
What this founder learned from losing product-market fit
Lessons in intellectual honesty from a 3X founder
Three unexpected anti-patterns for engineering leaders
Will Larson, CTO at Carta, shares unconventional leadership strategies he’s learned from scaling teams at Stripe, Uber and Calm.
20 lessons from 20 different paths to PMF
Our favorite lessons from founders who tackled the winding journey to product-market fit
A founder-friendly playbook for early customer discovery
This week, we’re sharing a step-by-step playbook for how to approach early customer discovery and user research the right way.
After a decade of entrepreneurial pursuits, a $4B unicorn emerges
This week, we’re back with the latest installment in our Paths to Product-Market Fit series.
Why you shouldn’t focus on building the best product — and what to do instead
This week, we're diving into the how, what, when, and why of going from single product focus to multi-product strategy, a common stumbling block for startups.
Dig deeper in reference calls with these 25 questions
Happy Valentine's Day! This week, we’ve pulled together a mega-guide for falling back in love with reference calls.
Why the key to extreme product-market fit is simplicity & velocity
This week, a step-by-step guide on how to turn your startup into a learning machine.
A new publication from First Round: Applied Intelligence
Learn how companies are actually using AI, and the results they’re experiencing
Stop playing customer success hero. Here’s how to build your first team.
From hiring to metrics to first systems to set up
How to go from random wins to repeatable revenue
A formula for sales repeatability
Can you be a good micromanager?
How to toggle between details and delegation
Rent-an-exec: Should you hire a fractional leader?
A fractional COO explains
Inside Figma's human-centered approach to building AI
From determining success metrics to structuring qualitative feedback
How to hang on to conviction in an emerging market: Braze's long game to PMF
The origin story of the now publicly traded company
How to spot the wrong customer before they burn your roadmap
How Vanta, Clay, Retool & more startups found their ICP
Thinking about becoming a founder? Here’s how to emotionally prepare
A psychologist’s advice on preparing to take the founder leap
How to make craft your moat
How Stripe, Linear, Square & more top companies operationalize taste
How to build and grow the human side of your engineering org
Lessons from Apple, Palantir and Slack
From weekend project to Fortune 10 adoption
How this founder closed millions in ARR with no sales hires
Inside Superhuman’s onboarding strategy: from human-led to self-serve
An extremely detailed look at building and scaling onboarding
From two-person consultancy to $4.2B software business — dbt Labs’ Path to PMF
Co-founder Tristan Handy shares the startup’s unconventional backstory
A playbook for running “founder-led” growth
You're not ready for a Head of Growth — yet.
Square’s former CEO on the two crucial components of org design
Building a structure to enable scale.
A playbook for building deep tech startups
When traditional startup advice falls short
17,784 hours: Exactly how one startup founder spent 5 years building
Sam Corcos, co-founder & CEO of Levels, on tracking every 15-minute block
How Plaid, Clay, Lattice & other startups pivoted to find PMF
Why & when these founders knew it was time to switch
A complete guide to your startup’s first sales hire
Expert advice from first hires at Dropbox, Figma, Stripe & more
How Figma chooses, builds & launches new products
From spotting user hacks to the “screenshot test”
The rotation program that keeps this startup’s engineers learning (and not leaving)
How Checkr’s VP of Eng squashes attrition
Introducing our new 0 to $5M series — how to nail founder-led sales
We’re teaming up with First Round partner Meka Asonye for a new series all about getting to $5M ARR.
EvolutionIQ’s path to product-market fit — and a $730M acquisition
Lessons from a vertical AI success story
An engineering leader’s advice for pivoting from manager to IC
A 90-day plan to land the jump
10x, 10x, 6x — The exact GTM moves behind Clay’s explosive revenue growth
Lessons from a newly minted unicorn
The inside story of the idea & launch of Figma Slides
How PM Mihika Kapoor built momentum for her product idea
The 30 best pieces of advice we heard in 2024
The 12th edition of our annual roundup is here
Fight off organizational entropy with this guide from Rippling’s COO
Matt MacInnis on becoming a more impatient (and effective) exec
25 tough questions for founder self-reflection
Questions to size up your decision making, team, product & more
How Figma taps into product taste, simplicity and storytelling
An interview with Chief Product Officer Yuhki Yamashita
What this founder learned from losing product-market fit
Lessons in intellectual honesty from a 3X founder
A growth expert’s guide to building billion-dollar marketplaces
Your annual plan is already obsolete: here's how to fix it
How Replit went from side project to a $1B business
A step-by-step guide to starting a B2B marketing engine from scratch
Non-obvious signs of early traction — and how to spot them
Why startup marketers should be diagnosticians
How Gong used design partners to prove a bet on AI in 2015
Here’s what you can really expect from a VC partner meeting
Why founders should be suspicious of symmetry in their org chart
How to launch your second (or third, or fifth) product
Tips for scaling analytics at startups
A seven-year “overnight success” story — Clay’s Path to PMF
Three unexpected anti-patterns for engineering leaders
Three unexpected anti-patterns for engineering leaders
Will Larson, CTO at Carta, shares unconventional leadership strategies he’s learned from scaling teams at Stripe, Uber and Calm.
20 lessons from 20 different paths to PMF
20 lessons from 20 different paths to PMF
Our favorite lessons from founders who tackled the winding journey to product-market fit
Asana’s Head of People opens up her company culture playbook
Seasoned founders share their best advice for first-timers
A founder-friendly playbook for early customer discovery
This week, we’re sharing a step-by-step playbook for how to approach early customer discovery and user research the right way.
After a decade of entrepreneurial pursuits, a $4B unicorn emerges
This week, we’re back with the latest installment in our Paths to Product-Market Fit series.
Why you shouldn’t focus on building the best product — and what to do instead
This week, we're diving into the how, what, when, and why of going from single product focus to multi-product strategy, a common stumbling block for startups.
Dig deeper in reference calls with these 25 questions
Happy Valentine's Day! This week, we’ve pulled together a mega-guide for falling back in love with reference calls.
Why the key to extreme product-market fit is simplicity & velocity
This week, a step-by-step guide on how to turn your startup into a learning machine.
Subject: A new publication from First Round: Applied Intelligence
Today, we’re excited to launch our new publication focused on how companies are using AI in production to drive real results.
From Memo to Movement: Shopify’s Cultural Adoption of AI

We all know AI will transform every aspect of how we live and work. But the gap between that future state and our current reality still feels like quite the chasm to cross.
As science fiction writer William Gibson once said, “The future is already here — it’s just not evenly distributed.”
Most companies are navigating the “memos and demos” phase. Ambitious plans and mandates to start using AI are boldly declared in an ever-growing collection of CEO memos (initiated by Shopify co-founder and CEO, Tobi Lütke). Board decks trumpet “AI-first” roadmaps. Flashy features are center stage in the demoware that’s rocketing around social media.
Yet scalable implementations and real results remain murky.
That’s why today, we’re launching a brand new publication to close this gap: Applied Intelligence.
For more than 12 years now, The First Round Review has published tactical playbooks from builders. Our obsession has always been with ground truth over grand theory, on mechanics of company building over market maps. Applied Intelligence extends that mission — to share how builders are using AI at their companies and the impact they’re seeing.
Our inaugural essay is with Shopify’s VP & Head of Engineering, Farhan Thawar. Think of it as the sequel to Tobi Lütke’s famous memo, where we’ll explore the non-obvious insights, tactics and workflows Shopify used to bring the ambitious memo to life:
- The surprising tools built by non-technical teammates when Shopify gave everyone access to expensive models
- The LLM proxy, which houses all internal agents and MCPs — allowing employees to build the workflows they need
- The mentality behind hiring 1,000 interns to foster a “beginner’s mindset” and help teams solve problems faster
- How they’re “context engineering humans” by identifying the high-impact workflows to inject AI
You can read the essay here. And if you want to learn more about Applied Intelligence, go here.
Thanks, as always, for reading and sharing!
Subject: Stop playing customer success hero. Here’s how to build your first team.
This week, we’re looking at how founders can build out the initial version of their customer success orgs, from identifying the right people to hire, to the best early metrics to track.
The Founder’s Guide to Building a V1 of Customer Success

At some point, founders can no longer moonlight as customer success leaders.
The moment you realize it’s time to turn off support notifications can come in different forms — maybe something breaks and you’re drowning in tickets, or maybe too many high-profile customer requests pull focus away from other responsibilities.
Knowing when it’s time to build the CS function is one thing. Knowing how to build it is another.
Stephanie Berner, Atlassian’s SVP of Customer Success, is here to give you a blueprint. Prior to Atlassian, she led customer success for LinkedIn’s Sales Solutions arm, was the Senior Director of Customer Success Management at Box and gained early startup experience at Medallia, all the while learning the ins and outs of delivering strong customer experiences.
“Customer success is all about getting your product into your customer's hands as fast as possible,” she says. “If founders and product builders are spending disproportionate amounts of their time solving customer experience problems instead of driving the mission forward, it’s time to formalize your customer success operations.”
In this exclusive interview, Berner breaks down the crucial components of building an early customer success org, with specific zero-to-one tactics for founders standing up CS from scratch. Here’s what you’ll learn:
- Whether your first hire should be someone technical or an industry specialist
- Interview questions to ask that will evaluate drive, self-awareness and customer empathy (which are the most important traits of first hires)
- Why your CS leader should report to the CEO instead of the CRO or CPO
- Target ratios for the number of CSMs on SMB, mid-market and enterprise accounts
- Why customer health and renewal rate are the most important early metrics to track (and why NPS and CSAT can wait)
This is an invaluable, tactical approach for founders who are just starting to build their customer success functions.
Thanks, as always, for reading and sharing!
-The Review Editors
Recommended resources:
-How to calibrate your gut for hiring
-How to build a “board of brains” with AI