First Round Glossary
ARR
Annual Recurring Revenue (ARR) is the amount of predictable subscription revenue a company expects to generate in a year.
K-factor
K-Factor (also called the virality coefficient) measures how many new users each existing user or customer brings in over a defined time period.
Net Revenue Retention (NRR)
Net Revenue Retention (NRR) measures how much recurring revenue you retain and expand from existing customers over a set period, usually a year.
Scalability
Scalability is how a business, product, process or system grows under increased demand while maintaining performance.
Stealth Mode
A stealth mode startup is a company that deliberately avoids public visibility while developing its product and operations.
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