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Looker went from a single customer to more than 1700, from a small, scrappy team in Santa Cruz to a 700-person company spanning eight offices around the globe. Now on the heels of its acquisition by Google, co-founders Lloyd Tabb and Ben Porterfield, CEO Frank Bien, and first investor Bill Trenchard come together to fill in the details and dig into the lessons learned from Looker's founding story.

The Inside Story of How This Startup Turned a 216-Word Pitch Email into a $2.6 Billion Acquisition

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Superhuman founder and CEO Rahul Vohra walks us through the framework his startup used to make product/market fit more actionable, detailing the survey and four-step process that were key to measuring and optimizing it.

How Superhuman Built an Engine to Find Product Market Fit

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PlanGrid is changing the way the construction industry has operated for years. CEO Tracy Young describes the scrappy strategy that made them a catalyst.

PlanGrid's Playbook for Startups to Crack Big, Established Industries

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AppNexus opens the vault and shares its very first seed funding pitch deck, created before its impressive pivot.

AppNexus' First Pitch — Before It Steered Around the Cloud to Win Big in AdTech

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“HELL YEAH WE'RE USING @SlackHQ AT WORK I. LOVE. SLACK.”

From 0 to $1B - Slack's Founder Shares Their Epic Launch Strategy

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David Friedberg, CEO of The Climate Corporation, tells the story of how they built a valuable company from scratch.

There’s a .00006% Chance of Building a Billion Dollar Company: How This Man Did It

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Dropbox Founder and CEO Drew Houston turned a great piece of software into a massive business. Here's how he got there.

Drew Houston’s Morph from Hacker to Hyper-Growth CEO

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Flatiron Health Co-founder Nat Turner on the process he uses to distill, pitch and iterate on new ideas.

90% of Feedback is Crap: How to Find the Next Big Startup Idea

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Airbnb Co-founder Joe Gebbia talks about the true meaning of being scrappy and being willing to do things that don't scale.

How Design Thinking Transformed Airbnb from a Failing Startup to a Billion Dollar Business

Some of our favorite origin stories from founders and companies that have tread remarkable paths

If you're wondering how other startups got their start: