Advice for pressure-testing ideas, finding a co-founder, and all you need to know before taking the founder's leap.

If you're thinking about starting a company:

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Flatiron Health Co-founder Nat Turner on the process he uses to distill, pitch and iterate on new ideas.

90% of Feedback is Crap: How to Find the Next Big Startup Idea

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Gloria Lin opens up about her pre-founder journey, from founder dating and early conversations to how she prototyped with potential partners to narrow in on a specific idea. Her playbook is one of the most detailed and intentional processes we’ve ever seen — and the set of 50 questions she used to probe compatibility is an essential tool for any entrepreneur looking to team up on a startup idea.

The Founder Dating Playbook – Here’s the Process I Used to Find My Co-Founder

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Nonobvious markets can lead to hypergrowth, but they’re hard to spot in the moment. Leaning on his experience as a seasoned investor and operator, Elad Gil shares four principles to help uncover the three types of opportunities that others are overlooking.

Future Founders, Here’s How to Spot and Build in Nonobvious Markets

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Punit Soni cut his teeth as a product leader at large companies such Google, Motorola and Flipkart before venturing out on his own to found Suki, a healthcare startup. Here, he shares his observations on the differences between the two experiences, noting what surprised him, what he felt unprepared for, and what aspiring entrepreneurs should consider as they look to make a similar leap from big to small.

Navigating the Leap from Big Tech to Startups — Advice from a Former Google and Flipkart Exec

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According to First Round Partner Rob Hayes, there are only three things new founders need to focus on to succeed.

Here's the Advice I Give All of Our First Time Founders

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