How to unearth early insights and cultivate the powerful customer relationships that will change the trajectory of your product

If you're hoping to get better at talking to customers:

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Michael Sippey has been building tech products for over 20 years. His most valuable ideas, though? They came from speaking with customers. Here's how.

'Get in the Van' and Other Tips for Getting Meaningful Customer Feedback

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Massdrop's first users were so involved in shaping the product that it's become core to the company's culture. And that's a great thing.

How to Engage Your Users to Build the Product They Actually Want

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Sales leader Peter Kazanjy on creating a group that will ensure you're building a product your customers want, need and will buy.

Start Up on the Right Foot — Build a Customer Advisory Board

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Eventbrite's VP of Customer Service Dana Kilian on how she built the team that fields millions of questions from scratch. 

Eventbrite's Playbook for Building Amazing Customer Service from Scratch

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This online outdoor gear and clothing company blends service and sales to craft a customer experiences that wows. VP of Sales and Customer Service Chris Purkey walks us through how startups can learn from Backcountry's approach to beat the scale of more established competitors with authentic, white glove customer service.

How Backcountry’s Support Reps Go the Extra Mile — And Get Invited to Their Customers’ Weddings

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At Guru, customer success is at the center of every aspect of company-building, from product design to sales strategy. Co-founder and CEO Rick Nucci shows how a relentless dedication to outcomes gives startups a competitive edge.

Mastering the Art of the Outcome: How Guru Turned Customer Success Into a Company Cornerstone

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Startups can't succeed without the trust of their customers. Here, Urbansitter CEO Lynn Perkins shares how to bake trust into your product.

This Is How You Get People to Trust Your Product

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Remind's classroom communication app is used in more than half of all US public schools. It's because its co-founder Brett Kopf and team are unabashedly obsessed with their users. Here's how they build remarkable relationships with customers. 