All of our Zapier articles

The Not So Cookie-Cutter Approach to Company Building — 8 Lessons from Zapier

Wade Foster, founder and CEO of Zapier, shares his contrarian takes on building a billion-dollar company — from fundraising advice, go-to-market strategy, and hiring mistakes.

A UX Research Crash Course for Founders — Customer Discovery Tips from Zoom, Zapier & Dropbox

Zoom’s Jane Davis answers all of your tricky customer development questions, creating a highly tactical guide for founders flying solo on UX research as they explore startup ideas, validate concepts, iterate on prototypes, and troubleshoot common product problems.

How Zapier Pulled Off Its One-and-Done Approach to Fundraising

Zapier CEO and Co-founder Wade Foster is a fundraising contrarian. But he doesn't think he should be. He shares how it's possible to approach financing as a boost — not a crutch — and ways to approach key business decisions early on to keep the itch to fundraise at bay.