All of our Values articles

Run This Diagnostic to Thoughtfully Build (and Evaluate) Your Startup’s Culture

There are tons of reads on why company culture matters, but few on how to actually architect it. And it’s rarely examined at the co-founding duo, 5-person team, or 30-person startup level. Laura Del Beccaro aims to change that by sharing this 3-step framework she’s leaned on while building Sora.

When it Comes to These Company Building Blocks, Borrow From Others — Advice From Thumbtack’s CEO

As Thumbtack CEO Marco Zappacosta tells it, sometimes your company is a special flower, and sometimes you should borrow from others. He shares his advice for how to tell the difference.

The Founder Dating Playbook – Here’s the Process I Used to Find My Co-Founder

Gloria Lin opens up about her pre-founder journey, from how to find a co-founder and early conversations, to the set of 50 questions she prototyped to team up on a startup idea.

The 6 Decision-Making Frameworks That Help Startup Leaders Tackle Tough Calls

Startup leaders make tough calls every day. We spoke with 6 top operators to gather the tactics and strategies they use to make smart decisions under pressure, garner trust with stakeholders and execute with conviction.

Our 6 Must Reads for Onboarding Tactics That Help New Hires Succeed (and Stay)

Onboarding is so much more than the standard-issue IT set-up: It's the foundation for how new hires settle into their roles and their future at the company. We gathered perspectives on how to prime your newest employees for success.

Eight Ways to Make Your D&I Efforts Less Talk and More Walk

It’s time to raise the bar for diversity & inclusion — and Aubrey Blanche has the playbook that can help startups couple caring deeply with acting quickly. Here, she shares eight strategies that have made a difference at Atlassian.

How Gusto Built Scalable Hiring Practices Rooted in Tradition

In under six years, Gusto has grown from three guys in a house in Palo Alto to over 600 employees across two offices. Co-founder and CEO Josh Reeves shares how they've scaled the unscalable parts of hiring, detailing three steps the company has taken to retain its unique culture and ensure its best

How Warby Parker Makes Every Point In Its Employee Lifecycle Extraordinary

Warby Parker is known for being a wonderful place to work. Here, Co-founder Dave Gilboa breaks down exactly how they've constructed this culture.

A Taxonomy of Troublemakers for Those Navigating Difficult Colleagues

Disruptive technology is one thing. Disruptive co-workers are another. Here, Dr. Jody Foster classifies the types of colleagues whom others find difficult — and advises how to navigate working with them.