All of our User research articles

Product

How Superhuman Built an Engine to Find Product Market Fit

Superhuman founder and CEO Rahul Vohra walks us through the framework his startup used to make product/market fit more actionable, detailing the survey and four-step process that were key to measuring and optimizing it.

Product

How to Shape Remarkable Products in the Messy Middle of Building Startups

Behance founder and Adobe's Chief Product Officer Scott Belsky believes the hardest and most crucial part of any bold venture is the middle stretch of company building. Here he zeroes in on what startups must do to iterate and improve products mid-flight.

Product

ClassPass’ Founder on How Marketplace Startups Can Achieve Product/Market Fit

It's rarely a straight line to product/market fit. Here are ClassPass founder Payal Kadakia's hard-won tips for marketplace startups that helped her guide her company from a near-bust to a $470M game-changer.

Product

User-First Monetization — Lessons from Instagram and Strava

James Quarles played a crucial role in creating Instragram's multi-billion dollar business model. Now CEO of Strava, he's sharing the fundamentals of healthy monetization for startups.

Product

The Tenets of A/B Testing from Duolingo’s Master Growth Hacker

Duolingo VP Gina Gotthilf has overseen the company's growth as it exploded from 3 million to 200 million users. One tool that's fueled this ascent? A/B Testing. Read on to learn from her favorite tests.

Management

Dear PMs, It's Time to Rethink Agile at Enterprise Startups

Flatiron Health's CMO and SVP Product Strategy Ogi Kavazovic explains how traditional PM practices break down at B2B companies, and what they can do instead.

PR & Marketing

What I Learned From Developing Branding for Airbnb, Dropbox and Thumbtack

As one of Silicon Valley's most sought-after brand strategists, Julie Supan has helped some of tech's fast-growing companies find their high-expectation customer — and optimal position in the market.

PR & Marketing

The Case For Startups to Put CX at Their Core

At eero, the Customer Experience (CX) team is known as the "truth squad." Here's how its CEO and Co-founder Nick Weaver and Head of CX Dana Lindsay built and scaled an essential — but often overlooked — discipline at startups.

PR & Marketing

The Price is Right: Essential Tips for Nailing Your Pricing Strategy

From buyer personas to feature preference surveys, Price Intelligently Co-founder and CEO Patrick Campbell offers indispensable tips on how to get pricing right.

People & Culture

Your Users Deserve Better — An Inside Look at Remind’s Customer Obsession

Remind's classroom communication app is used in more than half of all US public schools. It's because its co-founder Brett Kopf and team are unabashedly obsessed with their users. Here's how they build remarkable relationships with customers.

Product

The Beta Program Behind This Startup's Winning Launch

Successful launches are fueled by robust beta programs. Here's how eero's Head of Beta & Special Programs Kelly Neary and Head of Product Paul Nangeroni cracked the code with beta testing.

Product

Build Your User Base with These Human Behavior Hacks

As Director of User Experience at Yammer (and therefore Microsoft), Cindy Alvarez spends her time thinking deeply about why people do what they do. Here's what she's learned.