All of our Strategy articles

The SEO Tips That Helped Tally 20 Million Visits A Month

The SEO Tips That Helped Tally 20 Million Visits A Month

Yummly Chief Growth Officer Ethan Smith outlines the inflection points and key tenets for high-performance SEO.
How to Save Your Company From A Communications Crisis

How to Save Your Company From A Communications Crisis

Company crises — like wildfires — are complex developments that can progress in unexpected ways. Simple's Head of Communications Krista Berlincourt outlines the principles and practices that can help triage and tackle any incident.
The Fundraising Wisdom That Helped Our Founders Raise $18B in Follow-On Capital

The Fundraising Wisdom That Helped Our Founders Raise $18B in Follow-On Capital

Two years ago, First Round launched its Pitch Assist program to help founders raise follow-on capital. Here are the most important fundraising lessons we share.
One Founder, Both Sides of the M&A Table — What All Startups Can Learn from His Experience

One Founder, Both Sides of the M&A Table — What All Startups Can Learn from His Experience

Jeff Seibert sold two startups back-to-back, and now regularly advises Twitter on acquisition deals from the inside. Here's what all founders need to know about this process.
This Is How You Design a Lasting Brand — An Inside Look at Gusto's Reinvention

This Is How You Design a Lasting Brand — An Inside Look at Gusto's Reinvention

Gusto CEO Josh Reeves reveals the months-long process the company used to change its identity for the better without losing customers or momentum.
Take on Your Competition with These Lessons from Google Maps

Take on Your Competition with These Lessons from Google Maps

Former Facebook CTO and Quip chief Bret Taylor shares how to dislodge well-established rivals.
Three Moves Every Startup Founder Must Make to Build a Brand That Matters

Three Moves Every Startup Founder Must Make to Build a Brand That Matters

Google and Square's former marketing maven Arielle Jackson shares a set of vital branding exercises.
This Is How You Design Your Mobile App for Maximum Growth

This Is How You Design Your Mobile App for Maximum Growth

Primer CEO Kamo Asatryan has helped dozens of mobile apps achieve explosive growth. Here are his go-to tips.
Building Your Best Sales Deck Starts Here

Building Your Best Sales Deck Starts Here

A step-by-step walkthrough for startups to build and win with their first sales deck from TalentBin's Peter Kazanjy.