All of our Strategy articles

Engineering

Making Engineering Team Communication Clearer, Faster, Better

Derek Parham specializes turning engineers into great communicators. Here's the framework he used to do it at both Google and on the Hillary Clinton campaign.

Management

To Grow Faster, Hit Pause — and Ask These Questions from Stripe’s COO

Claire Hughes Johnson is the woman overseeing Stripe's rocketship ascent. Here, she shares a list of questions that any startup can use to guide hyper-growth.

Management

Don't Play with Dead Snakes — Kill Projects Before They Kill You

DNAnexus CEO Richard Daly on how they tripled revenue by killing and scorching the earth under 'Dead Snake' projects.

Management

Dear PMs, It's Time to Rethink Agile at Enterprise Startups

Flatiron Health's CMO and SVP Product Strategy Ogi Kavazovic explains how traditional PM practices break down at B2B companies, and what they can do instead.

Fundraising

How Zapier Pulled Off Its One-and-Done Approach to Fundraising

Zapier CEO and Co-founder Wade Foster is a fundraising contrarian. But he doesn't think he should be. He shares how it's possible to approach financing as a boost — not a crutch — and ways to approach key business decisions early on to keep the itch to fundraise at bay.

Management

Pivot Survival Tactics from Kabam's 3 Near-Death Triumphs

Kabam executed three tough about-faces to eventually sell for $800M. CEO Kevin Chou shares the keys that made this possible.

People & Culture

Fighting Factions: How Startups Can Scale Without Mutiny

Between them, eero's David Loftesness and BCG Digital Ventures' Alexander Grosse have held engineering leadership roles at Twitter, SoundCloud, Amazon/A9, issuu and Nokia. Throughout their careers, they’ve noted a silent force that can be particularly damaging to a fast-growing company: factions.

Starting Up

PlanGrid's Playbook for Startups to Crack Big, Established Industries

PlanGrid is changing the way the construction industry has operated for years. CEO Tracy Young describes the scrappy strategy that made them a catalyst.

Management

Lessons in Tenacity from the Co-Founder of Foursquare

Foursquare co-founder Dennis Crowley has been doggedly pursuing an idea for over a decade across a few startups. Here, he shares the different types of tenacity it takes to turn a new concept into a notable company.

Product

Leslie’s Compass: A Framework For Go-To-Market Strategy

As the former CEO of Veritas, a Stanford GSB Lecturer and MD of Leslie Ventures, Mark Leslie has seen what it takes to go to market effectively from multiple perspectives. The mind behind the canonical "The Sales Learning Curve" returns to The Review to share a framework to help startups more easily

Management

Make Operations Your Secret Weapon - Here’s How

Etsy COO Linda Kozlowski knows an operations leader is critical to the success of a company. Here, she sheds light on the most mysterious role in the C-suite — and how startups can hire and empower the right COO for their company.

Management

Less Work, More Play: Change the Game With Simulations

New Relic CIO Yvonne Wassenaar details the game-changing benefits of business simulations and how to use them to transform your company.