All of our Storytelling articles

Storytelling as a Craft: Advice from 5 Experts on How to Tell a Compelling Business Story

Every startup leader should practice flexing their storytelling muscles. To help warm these muscles up, we’ve rounded up some of our best advice about storytelling in business that’s been featured in the Review.

Unlock the Power of Money Words: How Founders Can Write Copy That Converts

Copyhackers’ Joanna Wiebe shares the science behind word choice to help take your copy from guesswork to goldmine.

Good Leaders are Great Storytellers — Our 6 Tips for Telling Stories That Resonate

Storytelling isn’t just the domain of marketers or PR — the ability to tell stories supercharges every part of company-building and leadership. We sifted through wisdom from founders and experts to gather the Review's six best tactics on telling stories that inform, persuade and inspire.

Reach Out, Stay in Touch and Deepen Your Connections with This Essential Networking Advice

Networking isn't a race to rack up contacts — it's a practice of cultivating authentic connections over time. We've rounded up six tactics from the most well-connected people in the business on cutting past the small talk, nailing the follow-up and investing in relationships that thrive.

The Top Comms Mistakes Startups Make — And How To Avoid Them

After two decades of comms experience with companies like Eventbrite, Yahoo, Mattel and Nike, Terra Carmichael shares four common PR mistakes and her techniques for sidestepping them.

How Food52 Strikes a Winning Balance Between Content and Commerce

Food52 co-founders Amanda Hesser and Merrill Stubbs have always led with engaging content, confident that sales would follow. Here's what startups can learn from them on how to connect content and commerce to build a brand.

Wait But Why’s Tim Urban on Parsing and Transmitting Complex Ideas

From cryonics to AI to procrastination, Wait But Why's Tim Urban distills and presents the most complex ideas. Here he shares how he makes sense of hard-to-understand concepts so they're rich and resonant for others — an act that every startup leader and team must master over and over again.

Master the Art of Influence — Persuasion as a Skill and Habit

As a product leader at Google and Reddit, Tyler Odean uses persuasion as a tool in his everyday job. Here's what he's learned through experience and research about being influential at work.

How New Startups Can Win at PR — Advice from a 20-Year Comms Career

Terra Carmichael leverages two decades of comms experience with companies like Eventbrite, Yahoo, Mattel, Nike and more to dispense advice to young startups finding their footing with the press.