All of our Storytelling articles

Here’s What You Can Really Expect When Pitching Your Seed-Stage Startup at a VC Partner Meeting
There isn't much advice to guide founders on navigating their first VC partner meeting. So First Round Partner and former founder Liz Wessel shares her playbook for seed-stage startups tackling one of fundraising's most opaque processes

Storytelling as a Craft: Advice from 5 Experts on How to Tell a Compelling Business Story
Every startup leader should practice flexing their storytelling muscles. To help warm these muscles up, we’ve rounded up some of our best advice about storytelling in business that’s been featured in the Review.

Good Leaders are Great Storytellers — Our 6 Tips for Telling Stories That Resonate
Storytelling isn’t just the domain of marketers or PR — the ability to tell stories supercharges every part of company-building and leadership. We sifted through wisdom from founders and experts to gather the Review's six best tactics on telling stories that inform, persuade and inspire.

Reach Out, Stay in Touch and Deepen Your Connections with This Essential Networking Advice
Networking isn't a race to rack up contacts — it's a practice of cultivating authentic connections over time. We've rounded up six tactics from the most well-connected people in the business on cutting past the small talk, nailing the follow-up and investing in relationships that thrive.

How Food52 Strikes a Winning Balance Between Content and Commerce
Food52 co-founders Amanda Hesser and Merrill Stubbs have always led with engaging content, confident that sales would follow. Here's what startups can learn from them on how to connect content and commerce to build a brand.

Wait But Why’s Tim Urban on Parsing and Transmitting Complex Ideas
From cryonics to AI to procrastination, Wait But Why's Tim Urban distills and presents the most complex ideas. Here he shares how he makes sense of hard-to-understand concepts so they're rich and resonant for others — an act that every startup leader and team must master over and over again.

Our 6 Must Reads to Build a Brand That Breaks Through the Noise
Building a brand is vital for startups, as they challenge incumbents in an existing industry or attempt to define a new one. Getting the right branding formula can feel more like an act of sorcery than strategy. This roundup provides some practical tips and process.