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Retool’s Path to Product-Market Fit — Lessons for Getting to 100 Happy Customers, Faster

Retool founder and CEO David Hsu unpacks the key milestones on the journey to product-market fit.

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Small Habits Co-Founders Can Hang On to as They Build the Plane While Flying It

Small habits co-founders can practice at any stage to strengthen their relationship and align on decision-making.

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The Tactical Guide to Making Better Decisions When Starting and Scaling Companies

Retired poker player and decision-making expert shares advice for facing down uncertainty and making better decisions.

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23 Tactical Company Building Lessons, Learned From Scaling Stripe & Notion

Rules to keep in mind as scale takes hold and startup careers take off.

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The Company-Building Cornerstones Every Founder Needs to Focus On — Advice From HubSpot’s Dharmesh Shah

From co-founders to criticism to culture, HubSpot Co-founder/CTO Dharmesh Shah looks back on the biggest lessons from the early days.

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Finding Language/Market Fit: How to Make Customers Feel Like You’ve Read Their Minds

The case for focusing on language/market fit first, and why changing a few words can yield jaw-dropping differences in conversion.

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The Minimum Viable Testing Process for Evaluating Startup Ideas

Why you should run MVTs instead of building MVPs

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Advice for the Pre-Product/Market Fit Days — This Founder’s Playbook for Pivoting with Purpose

How to navigate the first couple years of startup chaos — advice from a founder in the trenches.

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A UX Research Crash Course for Founders — Customer Discovery Tips from Zoom, Zapier & Dropbox

The ultimate guide to customer discovery without a UX research team — from exploring ideas, to prototyping and troubleshooting thorny product problems.

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8 Product Hurdles Every Founder Must Clear — This PM-Turned-Founder Shares His Playbooks

Ryan Glasgow tackles all the tough early product questions, from PMF and MVPs, to segmentation and spinning up second product lines.

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The Startup Happiness Formula — This 3X Founder Shares His Approach to Figuring Out What to Build Next

Pilot co-founder & CEO Waseem Daher unpacks his frameworks for validating startup ideas and working well as a founding team.

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12 Frameworks for Finding Startup Ideas — Advice for Future Founders

Pro-tips for problem selection, from founders who've been in your shoes.

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An Exact Breakdown of How One CEO Spent His First Two Years of Company-Building

An inside look at exactly how a startup CEO spent his time building from 0-1.

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Starting a Company in a Space You’re Not an Expert in — This Founder Shares 6 Lessons

Bowery Farming's Irving Fain shares his biggest lessons on starting a company in an unfamiliar industry.

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Ask Why It Won’t Work, And Other Lessons This Founder Relies on While Building From 0 to 1

Persona's Rick Song shares the hiring and go-to-market lessons he's learned while building from 0 to 1.

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