All of our Square articles

A Founder’s Framework for Understanding Performance vs. Brand Marketing for Your Startup

Startup marketing experts Sarah Emmott and Holly Chen share a multi-step process for how to craft a brand and performance marketing strategy, including how to set goals, allocate the right budget, and measure success.

Square Defangs Difficult Decisions with this System — Here’s How

Gokul Rajaram shares a framework that he's used at Square and Caviar to make the most difficult decisions, all while assigning ownership, being inclusive and coordinating execution among all stakeholders.

Keith Rabois on the Role of a COO, How to Hire and Why Transparency Matters

The two most important things a COO needs to do, from the man who helped build LinkedIn, PayPal and Square.

Square Started Small and Won Big with This PR Strategy

Square is used by entrepreneurs everywhere. But how can one company reach such a wide audience? Their PR expert Khobi Brooklyn tells all.