Kalina Bryant (formerly of Asana, Talkdesk and Marketo) shares tactical advice for turning customers into advocates, with tailored pointers for startups on a budget.
Pursuing product-led growth? Tactical self-serve lessons from Notion & Dropbox
First Round's new partner Meka Asonye crowdsources GTM lessons from early leaders at Stripe, Plaid, Figma and other top startups.
After a long run as the President of Atlassian, Jay Simons details all the non-consensus moves in the company's story.
Sales managers have an unprecedented opportunity to lean into the numbers and level up as coaches — but in Karen Rhorer's experience, most are leaving this potential untapped. The startup sales veteran shows how founders and managers can incorporate data into 1:1s, performance conversations and goal-setting to make sales teams stronger.
At Guru, customer success is at the center of every aspect of company-building, from product design to sales strategy. Co-founder and CEO Rick Nucci shows how a relentless dedication to outcomes gives startups a competitive edge.
This online outdoor gear and clothing company blends service and sales to craft a customer experiences that wows. VP of Sales and Customer Service Chris Purkey walks us through how startups can learn from Backcountry's approach to beat the scale of more established competitors with authentic, white glove customer service.
Many founders feel the pressure to spin up sales quickly to hit growth targets, but seasoned sales leader Karen Rhorer knows that this unsustainable strategy can lead to painful layoffs down the road. Here, she shares the four levers and key calculations startups need to understand in order to scale sales hiring the right way.
After two decades of comms experience with companies like Eventbrite, Yahoo, Mattel and Nike, Terra Carmichael shares four common PR mistakes and her techniques for sidestepping them.
As CEO of Entrepid Partners and First Round's Sales Expert in Residence, Gaffney works directly with founders and early sales teams to establish go-to-market strategies and growth plans. Here he shares his pricing principles and experiments so early-stage teams can generate foundational revenue.
Sales leader Peter Kazanjy on creating a group that will ensure you're building a product your customers want, need and will buy.
Derek Draper builds high-performance sales teams. His secret: a documented, bulletproof plan broken into stages and actions.
General Assembly's Anand Chopra-McGowan shares the tactics that helped GA tighten its sales cycle to win big enterprise clients.
TalentIQ VP of Sales Whitney Sales offers three indispensable exercises for startups seeking to build their early sales function and tally their first deals.
Seldom do you see sales advice that's so specific, down to the actual language you should use to get customers to say yes. Here, sales expert Peter Kazanjy shares exactly what's worked for him.
