All of our Product articles

Unpacking 5 of Atlassian’s Most Unconventional Company-Building Moves
After a 12-year run at Atlassian, Jay Simons digs into how the company's story runs contrary to conventional startup wisdom, unpacking their product-led growth flywheel, reliance on channel partners, strategy for launching new products, and slow-burn enterprise strategy.

Build Products That Solve Real Problems With This Lightweight JTBD Framework
Drawing on her experiences building products at Lumosity, Oculus, and Facebook's New Product Experimentation group, Sunita Mohanty shares a lightweight "jobs-to-be-done" framework for early-stage product teams, along with templates and go-to-market tactics.

After 15 Years as a Product Leader, CEO and Now VC, Here’s the Advice I Always Share with Future Founders
As he makes the transition from operator to investor, Todd Jackson looks back on his career at Google, Facebook, Twitter, and Dropbox (as well as his own chapter as a startup founder) to offer tactical takeaways and frameworks for company builders and product leaders alike.

From Zero to IPO: How Growth Needs to Evolve at Every Startup Stage
There's no one-size-fits-all growth advice. Brian Rothenberg, former VP of Growth at Eventbrite, breaks down the three broad phases of the startup lifecycle. For each phase, he identifies key targets that startups should aim for to kick their growth strategy to the next level.