All of our Product articles

Finding product-market fit twice — Alma’s Harry Ritter on pivots and staying close to customers

Todd Jackson’s back on the mic this week. Today, Todd chats with Harry Ritter, founder of Alma, a membership-based network that helps independent mental health care providers accept insurance and build thriving private practices.

Product

How Product Strategy Fails in the Real World — What to Avoid When Building Highly-Technical Products

Why does strategy tend to stall when the rubber hits the road? Nate Stewart, Chief Product Officer of Cockroach Labs, shares an essential guide for creating a resilient strategy that’s still standing next year.

Product

Don't Let Growth Hurt Your Margins: A 4-Step Pricing Framework to Build Products With Scalable Unit Economics

Pricing pro Dee Sahni shares a highly customizable framework for tweaking your monetization and pricing model so that it scales with you, not against you as the company grows. She then applies the 4-step framework to household-name companies like Amazon, Netflix and Uber.

From product roadmapping to sprint planning: How to ship software at scale — Snir Kodesh

Today’s episode is with Snir Kodesh, Head of Engineering at Retool, which is a development platform for building custom business tools. Before joining Retool, Snir spent six years as a Senior Director of Engineering at Lyft.

Airtable’s path to product-market fit — co-founder Andrew Ofstad on building horizontal products

Todd Jackson’s filling in as host again this week. Today, Todd chats with Andrew Ofstad, co-founder of Airtable. In our conversation, we go deep into Airtable’s early days, and how they navigated the journey of finding traction and scaling.

Building & selling a product into government is tricky — Phaedra Ellis-Lamkins shares critical advice for getting it right

Today’s episode is with Phaedra Ellis-Lamkins, co-founder and CEO of Promise, a modern government payment solution. In today’s conversation, Phaedra explores the ins and outs of selling a product into government.

Product

Set “Non-Goals” and Build a Product Strategy Stack — Lessons For Product Leaders

Ravi Mehta, former CPO at Tinder & Product Exec at TripAdvisor, shares his framework for crafting a crisp product strategy for startups — a 5-step system called the "Product Strategy Stack." He also makes the case for setting "non-goals" and using an alternative to OKRs.

The Product Strategy Playbook that Powered Growth at Tinder & TripAdvisor — Ravi Mehta

Today’s episode is with Ravi Mehta, who is formerly the Chief Product Officer at Tinder, and taught product strategy as an Executive in Residence at Reforge.

Buy or build? Focus on the core product or innovate? Zendesk CTO Adrian McDermott's advice for scaling

Today’s episode is with Adrian McDermott, CTO of Zendesk.Adrian started at the company back in 2010, when they were only 50 employees.

Starting Up

Finding Language-Market Fit: How to Make Customers Feel Like You’ve Read Their Minds

After more than a decade of running B2B growth teams at PayPal and investing at 500 Startups, Matt Lerner now spends his days helping early-stage startups with growth. He's seen firsthand how changes in a handful of words can yield jaw-dropping differences in conversion.

Creating physical products and getting feedback from toddlers — KiwiCo’s Sandra Oh Lin

Today’s episode is with Sandr Oh Lin, founder and CEO of KiwiCo, which creates hands-on learning kits for children. Sandra started KiwiCo over ten years ago, after a career with executive positions at PayPal and eBay.

Starting Up

Advice for the Pre-Product-Market Fit Days — This Founder’s Playbook for Pivoting with Purpose

CEO Tara Viswanathan shares her biggest lessons from the early years of building Rupa Health — including how to pivot your way into the right product and build the winning team.