All of our Product articles
Set “Non-Goals” and Build a Product Strategy Stack — Lessons For Product Leaders
Ravi Mehta, former CPO at Tinder & Product Exec at TripAdvisor, shares his framework for crafting a crisp product strategy for startups — a 5-step system called the "Product Strategy Stack." He also makes the case for setting "non-goals" and using an alternative to OKRs.
Finding Language-Market Fit: How to Make Customers Feel Like You’ve Read Their Minds
After more than a decade of running B2B growth teams at PayPal and investing at 500 Startups, Matt Lerner now spends his days helping early-stage startups with growth. He's seen firsthand how changes in a handful of words can yield jaw-dropping differences in conversion.
“Get Off the Floor” and Other Career Advice from Microsoft, Looker, Reddit & Twitter
Nick Caldwell's resume includes an enviable list of companies — Microsoft, Reddit, Looker and Twitter. He shares his biggest lessons from each for a crash course in finding success across different company cultures, scales & functions.
8 Product Hurdles Every Founder Must Clear — This PM-Turned-Founder Shares His Playbooks
Repeat PM turned first-time founder Ryan Glasgow addresses the tough product questions every founder faces, from segmenting the market and iterating on early MVPs, to finding product/market fit and spinning up a second product.