All of our Product articles

After 15 Years as a Product Leader, CEO and Now VC, Here’s the Advice I Always Share with Future Founders

After 15 Years as a Product Leader, CEO and Now VC, Here’s the Advice I Always Share with Future Founders

As he makes the transition from operator to investor, Todd Jackson looks back on his career at Google, Facebook, Twitter, and Dropbox (as well as his own chapter as a startup founder) to offer tactical takeaways and frameworks for company builders and product leaders alike.
How to Craft Your Product Team at Every Stage, From Pre-Product-Market Fit to Hypergrowth

How to Craft Your Product Team at Every Stage, From Pre-Product-Market Fit to Hypergrowth

Former Credit Karma CPO Nikhyl Singhal shares the phases a product org goes through as a startup matures — and his tips for transitioning between them gracefully.
Don’t Serve Burnt Pizza (And Other Lessons in Building Minimum Lovable Products)

Don’t Serve Burnt Pizza (And Other Lessons in Building Minimum Lovable Products)

Product builders should aim for lovable, not just viable. Jiaona Zhang (product leader at Dropbox, Airbnb, WeWork and lecturer at Stanford) shares her tactics for building MLPs that win users' hearts.
From Zero to IPO: How Growth Needs to Evolve at Every Startup Stage

From Zero to IPO: How Growth Needs to Evolve at Every Startup Stage

There's no one-size-fits-all growth advice. Brian Rothenberg, former VP of Growth at Eventbrite, breaks down the three broad phases of the startup lifecycle. For each phase, he identifies key targets that startups should aim for to kick their growth strategy to the next level.
How Superhuman Built an Engine to Find Product Market Fit

How Superhuman Built an Engine to Find Product Market Fit

Superhuman founder and CEO Rahul Vohra walks us through the framework his startup used to make product/market fit more actionable, detailing the survey and four-step process that were key to measuring and optimizing it.
Trello’s Product Lead on the Unique Ramp to a 10-Person Product Org

Trello’s Product Lead on the Unique Ramp to a 10-Person Product Org

Trello's Nikita Miller has made a specialty of being the fourth product manager, leading teams through that unique transition from scrappy early-stage startup to a company that can scale. Here, she shares three strategies product leaders must implement to bridge that gap and get the most out of rapi
How to Shape Remarkable Products in the Messy Middle of Building Startups

How to Shape Remarkable Products in the Messy Middle of Building Startups

Behance founder and Adobe's Chief Product Officer Scott Belsky believes the hardest and most crucial part of any bold venture is the middle stretch of company building. Here he zeroes in on what startups must do to iterate and improve products mid-flight.
Future Founders, Here’s How to Spot and Build in Nonobvious Markets

Future Founders, Here’s How to Spot and Build in Nonobvious Markets

Nonobvious markets can lead to hypergrowth, but they’re hard to spot in the moment. Leaning on his experience as a seasoned investor and operator, Elad Gil shares four principles to help uncover the three types of opportunities that others are overlooking.
Pinterest and Grubhub’s Former Growth Lead on Building Content Loops

Pinterest and Grubhub’s Former Growth Lead on Building Content Loops

While at Pinterest and Grubhub, Casey Winters relied on content loops, an overlooked path to growth. Now a scaling advisor to companies such as Eventbrite and Reddit, he shares a 5-step process and three more advanced strategies for using this approach to achieve steep and sustainable growth.