All of our Product articles
Binti’s Path to Product-Market Fit — Lessons in Immersive User Research
In this post in our “Paths to Product-Market Fit” series, Binti’s co-founder and CEO Felicia Curcuru sits down with First Round partner Todd Jackson to tell the story of how her time spent shadowing family social workers in San Francisco empowered her to build a product.
“Sweat the Details” and Other Commandments for Mapping Out a Career in Product
Veteran product leader Jiaona Zhang walks us through the biggest lessons from her entire career in product at Dropbox, Airbnb, WeWork and now Webflow, from breaking into the function as a first-time PM to tactical tips for navigating transitions into more senior roles.
X1's Path to Product-Market Fit — How the Consumer Credit Card Company Pulled off a Pandemic Pivot
In our "Paths to Product-Market Fit" series, X1 founder and CEO Deepak Rao sits down with First Round partner Todd Jackson to share the dramatic story of how his company pivoted during the pandemic and found product-market fit with a bold launch strategy.
Pull, Don’t Push: How Catalysts Overcome Barriers and Drive Product Adoption
Marketing expert Jonah Berger has spent years probing into the science behind changing people’s minds, and why becoming an effective change agent is about lowering barriers, not pushing harder. He distilled five of the most common barriers into a simple framework and walks us through it.
Retool’s Path to Product-Market Fit — Lessons for Getting to 100 Happy Customers, Faster
In our "Paths to Product-Market Fit" series, Retool founder and CEO David Hsu sits down with First Round partner Todd Jackson to share how the internal tools company hypothesized, tested and iterated its way to 100 happy customers
Maven's Path to Product-Market Fit — Lessons for Leveraging Community in the Early Days
In the second post for our new series, "Paths to Product-Market Fit," Maven founder and CEO Kate Ryder sits down with First Round partner Todd Jackson to share the inside story of the first female-led telemedicine startup to achieve unicorn status.
Airtable's Path to Product-Market Fit — Lessons for Building Horizontal Products
In the first post for our new series, "Paths to Product-Market Fit," Airtable co-founder Andrew Ofstad sits down with First Round partner Todd Jackson to share the inside story of the no-code platform's long journey and the challenges they came across while building a horizontal product.
How Product Strategy Fails in the Real World — What to Avoid When Building Highly-Technical Products
Why does strategy tend to stall when the rubber hits the road? Nate Stewart, Chief Product Officer of Cockroach Labs, shares an essential guide for creating a resilient strategy that’s still standing next year.
Don't Let Growth Hurt Your Margins: A 4-Step Pricing Framework to Build Products With Scalable Unit Economics
Pricing pro Dee Sahni shares a highly customizable framework for tweaking your monetization and pricing model so that it scales with you, not against you as the company grows. She then applies the 4-step framework to household-name companies like Amazon, Netflix and Uber.