All of our Product articles

Product

Make Product Decisions Without Doubt — My Lessons from Twitter and Slack

At Twitter and Slack, Tess Rosania built interfaces that millions use each day. Here, she dissects how she eliminated doubt from four high-stakes product decisions.

Product

The Habit Behind This Founder’s Fast Financings, Product Development and Book Deal

MissionU CEO Adam Braun has a habit that's helped him get term sheets in weeks, launch products and pen a bestseller. Here's an inside look at the practice that guides him.

Product

Here's Why Zola Cherishes its NPS Detractors as Much as its Promoters

Zola CEO and co-founder Shan-Lyn Ma's commitment to customer satisfaction goes back beyond her time at Gilt and Chloe + Isabel. But at Zola, her team and she have really zeroed in on NPS detractors — and discovered how much they can drive growth. Here's how.

Product

The Tenets of A/B Testing from Duolingo’s Master Growth Hacker

Duolingo VP Gina Gotthilf has overseen the company's growth as it exploded from 3 million to 200 million users. One tool that's fueled this ascent? A/B Testing. Read on to learn from her favorite tests.

Product

Our 6 Must Reads On Pricing a Product

Too often pricing comes at price. That's why we assembled some of most insightful advice on pricing products from the Review archives, so you've got what you need in one place. Dive in!

Product

Our 6 Must Reads If You're Hiring a Product Manager

Over the years, we've collected a trove of advice on how to hire the best product professionals. Now, we want to package it all together so you can get smart and take action fast.

Product

Why Chefs and Soldiers Make the Best Product Managers

Eaze CEO Jim Patterson has a theory that military and kitchen experience are solid indicators of great PMs. Here's why and what startups can look for to hire better.

Product

I’m Sorry, But Those Are Vanity Metrics

After three decades of leading data teams at companies like LiveOps, Netscape and ReadyForce, Looker founder and CTO Lloyd Tabb's biggest learning isn’t what you would expect — or want to hear: You’re measuring the wrong metrics. We all are.

Product

Amazon’s Friction-Killing Tactics To Make Products More Seamless

Amazon director Kintan Brahmbhatt, who's helped develop and refine the product strategy behind the Alexa and Amazon Music, explains the ways in which friction can live in your product, throwing roadblocks in a user's path to becoming a customer. He explains how to uncover counterintuitive insights t

Product

Cognitive Overhead is Your Product’s Overlord — Topple it With These Tips

Google Photos' Product Lead David Lieb cut his teeth on an app that allowed users to swap contact information by physically bumping phones. Drawing from Bump and other startups, Lieb shows how user adoption and virality can come from stripping cognitive overhead from products.

Product

Leslie’s Compass: A Framework For Go-To-Market Strategy

As the former CEO of Veritas, a Stanford GSB Lecturer and MD of Leslie Ventures, Mark Leslie has seen what it takes to go to market effectively from multiple perspectives. The mind behind the canonical "The Sales Learning Curve" returns to The Review to share a framework to help startups more easily

Product

My Launch Lessons from 37 Minutes in an Amazon War Room

Before joining Twitter, Ibrahim Bashir led the launch of the third-generation Kindle at Amazon. Here, he reflects on his lessons from that release — and shares how to prepare to make hard decisions quickly when the unexpected happens.