All of our Product strategy articles

Don’t Serve Burnt Pizza (And Other Lessons in Building Minimum Lovable Products)

Don’t Serve Burnt Pizza (And Other Lessons in Building Minimum Lovable Products)

Product builders should aim for lovable, not just viable. Jiaona Zhang (product leader at Dropbox, Airbnb, WeWork and lecturer at Stanford) shares her tactics for building MLPs that win users' hearts.
From Zero to IPO: How Growth Needs to Evolve at Every Startup Stage

From Zero to IPO: How Growth Needs to Evolve at Every Startup Stage

There's no one-size-fits-all growth advice. Brian Rothenberg, former VP of Growth at Eventbrite, breaks down the three broad phases of the startup lifecycle. For each phase, he identifies key targets that startups should aim for to kick their growth strategy to the next level.
Trello’s Product Lead on the Unique Ramp to a 10-Person Product Org

Trello’s Product Lead on the Unique Ramp to a 10-Person Product Org

Trello's Nikita Miller has made a specialty of being the fourth product manager, leading teams through that unique transition from scrappy early-stage startup to a company that can scale. Here, she shares three strategies product leaders must implement to bridge that gap and get the most out of rapi
How to Shape Remarkable Products in the Messy Middle of Building Startups

How to Shape Remarkable Products in the Messy Middle of Building Startups

Behance founder and Adobe's Chief Product Officer Scott Belsky believes the hardest and most crucial part of any bold venture is the middle stretch of company building. Here he zeroes in on what startups must do to iterate and improve products mid-flight.
Four Categories You Need to Nail for Healthy Startup Growth — and Top Tips for How to Do It

Four Categories You Need to Nail for Healthy Startup Growth — and Top Tips for How to Do It

Mike Brown managed all facets of Uber's business in Asia for four years as it went from $0 to billions. Here are his key takeaways for early startups to lay the groundwork for healthy growth.
Make Product Decisions Without Doubt — My Lessons from Twitter and Slack

Make Product Decisions Without Doubt — My Lessons from Twitter and Slack

At Twitter and Slack, Tess Rosania built interfaces that millions use each day. Here, she dissects how she eliminated doubt from four high-stakes product decisions.
How Fidji Simo Finds Focus and Creates Conditions for Intentional Work

How Fidji Simo Finds Focus and Creates Conditions for Intentional Work

Instacart CEO and former Facebook VP of Product Fidji Simo shares tactics to master focus in a world where possibilities are endless and the stakes are high.
Here's Why Zola Cherishes its NPS Detractors as Much as its Promoters

Here's Why Zola Cherishes its NPS Detractors as Much as its Promoters

Zola CEO and co-founder Shan-Lyn Ma's commitment to customer satisfaction goes back beyond her time at Gilt and Chloe + Isabel. But at Zola, her team and she have really zeroed in on NPS detractors — and discovered how much they can drive growth. Here's how.
Making Engineering Team Communication Clearer, Faster, Better

Making Engineering Team Communication Clearer, Faster, Better

Derek Parham specializes turning engineers into great communicators. Here's the framework he used to do it at both Google and on the Hillary Clinton campaign.