All of our Product strategy articles

Product

Don’t Serve Burnt Pizza (And Other Lessons in Building Minimum Lovable Products)

Product builders should aim for lovable, not just viable. Jiaona Zhang (product leader at Dropbox, Airbnb, WeWork and lecturer at Stanford) shares her tactics for building MLPs that win users' hearts.

Product

From Zero to IPO: How Growth Needs to Evolve at Every Startup Stage

There's no one-size-fits-all growth advice. Brian Rothenberg, former VP of Growth at Eventbrite, breaks down the three broad phases of the startup lifecycle. For each phase, he identifies key targets that startups should aim for to kick their growth strategy to the next level.

Product

Trello’s Product Lead on the Unique Ramp to a 10-Person Product Org

Trello's Nikita Miller has made a specialty of being the fourth product manager, leading teams through that unique transition from scrappy early-stage startup to a company that can scale. Here, she shares three strategies product leaders must implement to bridge that gap and get the most out of rapi

Product

How to Shape Remarkable Products in the Messy Middle of Building Startups

Behance founder and Adobe's Chief Product Officer Scott Belsky believes the hardest and most crucial part of any bold venture is the middle stretch of company building. Here he zeroes in on what startups must do to iterate and improve products mid-flight.

Management

Four Categories You Need to Nail for Healthy Startup Growth — and Top Tips for How to Do It

Mike Brown managed all facets of Uber's business in Asia for four years as it went from $0 to billions. Here are his key takeaways for early startups to lay the groundwork for healthy growth.

Product

Make Product Decisions Without Doubt — My Lessons from Twitter and Slack

At Twitter and Slack, Tess Rosania built interfaces that millions use each day. Here, she dissects how she eliminated doubt from four high-stakes product decisions.

Management

How Fidji Simo Finds Focus and Creates Conditions for Intentional Work

Instacart CEO and former Facebook VP of Product Fidji Simo shares tactics to master focus in a world where possibilities are endless and the stakes are high.

Product

Here's Why Zola Cherishes its NPS Detractors as Much as its Promoters

Zola CEO and co-founder Shan-Lyn Ma's commitment to customer satisfaction goes back beyond her time at Gilt and Chloe + Isabel. But at Zola, her team and she have really zeroed in on NPS detractors — and discovered how much they can drive growth. Here's how.

Engineering

Making Engineering Team Communication Clearer, Faster, Better

Derek Parham specializes turning engineers into great communicators. Here's the framework he used to do it at both Google and on the Hillary Clinton campaign.

Product

Our 6 Must Reads On Pricing a Product

Too often pricing comes at price. That's why we assembled some of most insightful advice on pricing products from the Review archives, so you've got what you need in one place. Dive in!

Sales

Start Up on the Right Foot — Build a Customer Advisory Board

Sales leader Peter Kazanjy on creating a group that will ensure you're building a product your customers want, need and will buy.

Engineering

Six Steps to Superior Product Prototyping: Lessons from an Apple and Oculus Engineer

Engineering phenom Caitlin Kalinowski has worked on everything from the Oculus Touch to the MacBook Air. Here, she shares her playbook and philoisophy for product design and prototyping.