All of our Product-market fit articles

Clay’s Path to Product-Market Fit — A 7-Year 'Overnight Success'

Clay co-founder and CEO Kareem Amin sits down with First Round Partner Todd Jackson for a behind-the-scenes look at how he grappled with narrowing Clay’s scope and tactics for landing on the right ICP.

GOAT’s Path to Product-Market Fit — How a Fake Sneaker Sparked a $4B Idea

GOAT co-founder and CEO Eddy Lu sits down with First Round Partner Todd Jackson to tell the story of how a decade of middling entrepreneurial ideas finally culminated in the $4B idea for a sneaker marketplace.

Vercel’s Path to Product-Market Fit — From Open-Source Project to Billion-Dollar Business

Guillermo Rauch, raised in Buenos Aires and fascinated by computers since age 7, taught himself to code and moved to San Francisco at 18. His company, Vercel — the frontend cloud service behind open-source development framework Next.js — was recently valued at $2.5 billion.

How to Build an Iconic Brand Without Breaking the Bank — This Founder's Formula for Early Marketing

Studs co-founder Lisa Bubbers shares how they melded a strong brand with operational rigor to build a thriving business with minimal marketing expenses.

Pilot’s Path to Product-Market Fit — Three-Peat Founders on Picking the Right Team and the Right Market

The founders of Pilot have started three times over, starting with Ksplice (sold to Oracle in 2011) and then Zulip (acquired by Dropbox in 2014).

The 30 Best Pieces of Advice for Entrepreneurs in 2023

It’s the first week of the new year, and here on The Review we’re ushering it in with a beloved annual ritual (that we find to be much more delightful than other yearly exercises like annual planning or performance reviews).

Shippo’s Path to Product-Market Fit — The Upside of Being Industry Outsiders

Shippo co-founder and CEO Laura Behrens Wu sits down with First Round Partner Todd Jackson for a behind-the-scenes look at how she leveraged industry outsider and first-time founder status to build a billion-dollar shipping company.

The 100 Best Bits of Advice from 10 Years of First Round Review

We combed The Review archives for a special compilation of the 100 very best advice published on our digital pages over the last 10 years from folks like Stewart Butterfield, Claire Hughes Johnson and Alexis Ohanian.

Live Tinted’s Path to Product Market Fit: How to Build a Loyal and Passionate Community Before You Even Have a Brand

Live Tinted co-founder and CEO Deepica Mutyala sits down with First Round Partner Todd Jackson for a behind-the-scenes look at how she built a loyal and powerful customer base long before she ever had a product to sell.