Product-led growth - First Round

Run Rate

Run rate is a financial forecasting metric that projects a company's future performance by extrapolating its current revenue over a longer period of time, usually an entire year. For startups, it's a quick way to estimate annual revenue based on limited data.

Lifetime Value

Lifetime value (LTV), also called customer lifetime value (CLV or CLTV), is a metric that estimates the total revenue a business can expect from a single customer over the entire duration of their time as a customer.

Bootstrapping

Bootstrapping means funding a startup through customer revenue, personal savings, credit cards or other self-generated resources instead of raising from external capital sources, like venture capital firms or angel investors.

Starting Up

The GTM Inflection Points That Powered Clay to a $1B+ Valuation

How do you create a go-to-market machine that’s able to turbocharge (and then sustain) revenue growth? Clay co-founder Varun Anand shares the biggest lessons from the company's success, with growth advice for both product-led and sales-led startups.

PR & Marketing

How Notion Does Marketing: A Deep-Dive Into its Community, Influencers & Growth Playbooks

We peel back the layers of Notion’s multifaceted marketing strategy, diving deep into three distinct channels that have helped power its meteoric rise: community, influencer marketing, and growth and analytics.