All of our Product articles

Product

Guideline's Path to Product-Market Fit — The Early Decisions That Powered Its Acquisition by Gusto

Ten years after shaking up the retirement fund industry for SMBs, Guideline has been acquired by Gusto. Here, co-founder Kevin Busque shares the early-stage decisions and pivots that put the startup on the path to success.

Product

Serval's Path to Product-Market Fit — Win Enterprise Buyers by Treating Them Like Consumers

Notes from an AI founder taking a swing at a hundred-billion-dollar incumbent.

Product

Applied Intuition’s Path to Product-Market Fit — The $15B Founder’s Formula for a Winning Company

Co-founder and CEO Qasar Younis lays out the personal and business moves he's made to build a company only he could start.

Product

Gusto’s Path to Product-Market Fit — How Listening to Customers Built a $9.6B Company

Cold-calling from a walk-in closet taught Tomer London how to recognize what PMF really feels like.

Product

Canva’s Path to Product-Market Fit — How a Two-Hour Founder Date Led To a $42B Design Platform

Cameron Adams goes deep on finding early evangelists, the unconventional tactics that led to massive growth, and more.

Product

The Merger Playbook: Crossbeam’s CEO Breaks Down Every Detail of the Deal That Worked

A founder's firsthand account of how he merged with a competitor to materially change the trajectory of his company.

Product

Sentry's Path to Product-Market Fit — A High School Dropout Turned an Open-Source Project into a $3B Company

From Burger King shifts to a billion-dollar business, Sentry co-founder and CPO David Cramer shares his lessons for early stage founders.

Product

When Should You Stop Clinging to Product and Hire Your First PM? Advice From a Founder and CPO

Saumil Mehta outlines a framework for early-stage founders on timing the first product manager hire.

Product

Mercury’s Path to Product-Market Fit — Do the Hard Part First

Serial founder Immad Akhund shares what he's learned about finding product-market fit from his fourth act, Mercury.