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Labelbox's Path to PMF: Founders Need to be Contrarian and Right — Here's How

Labelbox co-founder and CEO Manu Sharma shares the journey of building Labelbox.

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Alma’s Path to Product-Market Fit — How to Pivot and Succeed as a Solo Non-Technical Founder

Alma founder and CEO Harry Ritter tells the story of how a huge pandemic pivot turned his initial startup idea on its head.

Webb Brown and Todd Jackson

Kubecost’s Path to Product-Market Fit — How the Co-Founders Validated Their Idea with 100 Customer Conversations

Webb Brown sits down with First Round partner Todd Jackson to tell the story of how he and his co-founder validated the idea for Kubecost.

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The Rounds’ Path to Product-Market Fit: Accelerating the Eco-Friendly Delivery Startup through Gut Intuition

The Rounds co-founder Alex Torrey walks through the key milestones on his startup’s journey to product-market fit.

Webflow’s Path to Product-Market Fit — Lessons on Creating a Market with Rigorous Customer Empathy

Webflow’s Bryant Chou tells the story of how he and his co-founders leaned into the power of customer empathy to create the leading visual development platform for building powerful websites without writing code.

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Binti’s Path to Product-Market Fit — Lessons in Immersive User Research

Binti founder Felicia Curcuru shares her biggest lessons in immersive user research.

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“Sweat the Details” and Other Commandments for Mapping Out a Career in Product

Veteran product leader Jiaona Zhang shares her most tactical advice for crafting a career in product.

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X1's Path to Product-Market Fit — How the Consumer Credit Card Company Pulled off a Pandemic Pivot

X1 founder and CEO Deepak Rao unpacks the key milestones on the journey to product-market fit.

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Pull, Don’t Push: How Catalysts Overcome Barriers and Drive Product Adoption

Marketing expert Jonah Berger shares his framework for becoming a catalyst – lessons for lowering barriers to change when building and selling products.

Photo of Maven founder and CEO Kate Ryder and First Round Partner Todd Jackson

Maven's Path to Product-Market Fit — Lessons for Leveraging Community in the Early Days

Maven founder and CEO Kate Ryder unpacks the key milestones on the journey to product-market fit.

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Airtable's Path to Product-Market Fit — Lessons for Building Horizontal Products

Airtable co-founder Andrew Ofstad unpacks the key milestones on their journey to product-market fit..

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How Product Strategy Fails in the Real World — What to Avoid When Building Highly-Technical Products

Nate Stewart, CPO of Cockroach Labs, shares an essential guide for creating a resilient strategy that’s still standing next year.

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Don't Let Growth Hurt Your Margins: A 4-Step Pricing Framework to Build Products With Scalable Unit Economics

Pricing pro Dee Sahni shares a highly customizable 4-step framework for tweaking your monetization and pricing model so that it scales with you, not against you.

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Set “Non-Goals” and Build a Product Strategy Stack — Lessons For Product Leaders

Ravi Mehta, former CPO at Tinder & Product Exec at TripAdvisor, shares his five-step framework for crafting a crisp product strategy for startups.

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Finding Language/Market Fit: How to Make Customers Feel Like You’ve Read Their Minds

The case for focusing on language/market fit first, and why changing a few words can yield jaw-dropping differences in conversion.

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