All of our Product articles

Product

The Art of Evals: How Figma Put People at the Center of Its AI Product

Building, testing and validating with human craft and creativity.

Product

How to Build for a Market That Doesn’t Exist Yet — Braze’s Path to Product-Market Fit

The Braze founding team shares all the early moves they made to lay the path to IPO.

Product

The Unsung Ingredient in Stripe, Square and Linear’s Success: Taste

Tactical advice for weaving craft into your product and operationalizing taste.

Product

From Weekend Project to Fortune 10 Adoption — Reducto's Path to Product-Market Fit

Adit Abraham, co-founder and CEO of Reducto, shares how he closed millions in ARR and a Fortune 10 customer with no sales hires.

Product

Obsessing Over Onboarding for 10+ Years — The Architect of Superhuman's Onboarding Shares His Playbook

Superhuman became known for its unique approach to onboarding: a highly-personalized, white-glove, human-led experience. Superhuman's Gaurav Vohra, startup advisor and growth leader, gives us a detailed look at how he built and scaled the program.

Product

How dbt Labs Built a $4.2B Software Business out of a Two-Person Consultancy

Tristan Handy, CEO and co-founder of dbt Labs, shares the unorthodox moves he made to transform a Philly-based consultancy into a billion-dollar SaaS powerhouse.

Product

The Pivot to Product-Market Fit: How Plaid, Clay, Lattice & Other Startups Broke Out

For many startups, the secret to finding product-market fit lies in the pivot. Here’s how these founders knew it was time to change directions.

Product

Lessons in Product Scaling and Storytelling from Figma’s CPO

Figma CPO Yuhki Yamashita offers up his playbook for the gnarly phase of product building that arrives after a startup clinches product-market fit — and sets its sights on the next phase of growth.

Product

EvolutionIQ Just Got Acquired for $730M — Here's Their Playbook For Building an Enduring AI Business

We sat down with the founding team for the inside story of one of the first major vertical AI exits.

Product

How to Make Your Product Idea Go Viral Inside Your Company: Lessons from Figma Slides

How Figma Slides founding PM Mihika Kapoor transformed a hackathon project into one of Figma's most anticipated launches.

Product

How to Build a Billion-Dollar Marketplace — Do’s and Don’ts from the Growth Expert Behind Grubhub, Pinterest, and More

Casey Winters, the growth expert behind Grubhub, Pinterest & Eventbrite, shares proven strategies for scaling marketplaces from 0 to $1B.

Product

Replit’s Path to Product-Market Fit — The $1 Billion Side Project

Sometimes the signals of product-market fit are so strong, they can no longer be ignored. In the latest installment of our Paths to Product-Market Fit series, Amjad Masad takes us on Replit's unconventional journey from college side project to billion-dollar AI startup.