The case for focusing on language/market fit first, and why changing a few words can yield jaw-dropping differences in conversion.
How to navigate the first couple years of startup chaos — advice from a founder in the trenches.
Nick Caldwell's resume includes an enviable list of companies — Microsoft, Reddit, Looker and Twitter. He shares his biggest lessons from each for a crash course in finding success across different company cultures, scales & functions.
Ryan Glasgow tackles all the tough early product questions, from PMF and MVPs, to segmentation and spinning up second product lines.
Pilot co-founder & CEO Waseem Daher unpacks his frameworks for validating startup ideas and working well as a founding team.
Pursuing product-led growth? Tactical self-serve lessons from Notion & Dropbox
After a long run as the President of Atlassian, Jay Simons details all the non-consensus moves in the company's story.
An inside look at the streamlined jobs-to-be-done framework (and templates) used by product leaders at Instagram & Facebook.
The best way to pick startup ideas and advice from Cash App & Carbon Health for heavily regulated industries.
As the VP of Product at Divvy, Tyler Hogge shares his tips for truly empowering your product managers to deliver outcomes, including aligning with revenue teams and adding variable comp.
As he makes the transition from operator to investor, Todd Jackson looks back on his career at Google, Facebook, Twitter, and Dropbox (as well as his own chapter as a startup founder) to offer tactical takeaways and frameworks for company builders and product leaders alike.
Former Credit Karma CPO Nikhyl Singhal shares the phases a product org goes through as a startup matures — and his tips for transitioning between them gracefully. From the mistakes that are too easy to make to what to look for when hiring, his playbook helps founders and product leaders build teams capable of finding product/market fit and handling hypergrowth.
Product builders should aim for lovable, not just viable. Jiaona Zhang (product leader at Dropbox, Airbnb, WeWork and lecturer at Stanford) shares her tactics for building MLPs that win users' hearts.
There's no one-size-fits-all growth advice. Brian Rothenberg, former VP of Growth at Eventbrite, breaks down the three broad phases of the startup lifecycle. For each phase, he identifies key targets that startups should aim for to kick their growth strategy to the next level.
Superhuman founder and CEO Rahul Vohra walks us through the framework his startup used to make product/market fit more actionable, detailing the survey and four-step process that were key to measuring and optimizing it.
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