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Pull, Don’t Push: How Catalysts Overcome Barriers and Drive Product Adoption

Marketing expert Jonah Berger shares his framework for becoming a catalyst – lessons for lowering barriers to change when building and selling products.

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Maven's Path to Product-Market Fit — Lessons for Leveraging Community in the Early Days

Maven founder and CEO Kate Ryder unpacks the key milestones on the journey to product-market fit.

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Airtable's Path to Product-Market Fit — Lessons for Building Horizontal Products

Airtable co-founder Andrew Ofstad unpacks the key milestones on their journey to product-market fit..

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How Product Strategy Fails in the Real World — What to Avoid When Building Highly-Technical Products

Nate Stewart, CPO of Cockroach Labs, shares an essential guide for creating a resilient strategy that’s still standing next year.

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Don't Let Growth Hurt Your Margins: A 4-Step Pricing Framework to Build Products With Scalable Unit Economics

Pricing pro Dee Sahni shares a highly customizable 4-step framework for tweaking your monetization and pricing model so that it scales with you, not against you.

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Set “Non-Goals” and Build a Product Strategy Stack — Lessons For Product Leaders

Ravi Mehta, former CPO at Tinder & Product Exec at TripAdvisor, shares his five-step framework for crafting a crisp product strategy for startups.

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Finding Language/Market Fit: How to Make Customers Feel Like You’ve Read Their Minds

The case for focusing on language/market fit first, and why changing a few words can yield jaw-dropping differences in conversion.

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Advice for the Pre-Product/Market Fit Days — This Founder’s Playbook for Pivoting with Purpose

How to navigate the first couple years of startup chaos — advice from a founder in the trenches.

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“Get Off the Floor” and Other Career Advice from Microsoft, Looker, Reddit & Twitter

Nick Caldwell's resume includes an enviable list of companies — Microsoft, Reddit, Looker and Twitter. He shares his biggest lessons from each for a crash course in finding success across different company cultures, scales & functions.

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8 Product Hurdles Every Founder Must Clear — This PM-Turned-Founder Shares His Playbooks

Ryan Glasgow tackles all the tough early product questions, from PMF and MVPs, to segmentation and spinning up second product lines.

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The Startup Happiness Formula — This 3X Founder Shares His Approach to Figuring Out What to Build Next

Pilot co-founder & CEO Waseem Daher unpacks his frameworks for validating startup ideas and working well as a founding team.

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Between Sales and Product: Building Out Self-Serve and Customer Experience at Notion & Dropbox

Pursuing product-led growth? Tactical self-serve lessons from Notion & Dropbox

Unpacking 5 of Atlassian’s Most Unconventional Company-Building Moves

After a long run as the President of Atlassian, Jay Simons details all the non-consensus moves in the company's story.

Build Products That Solve Real Problems With This Lightweight JTBD Framework

An inside look at the streamlined jobs-to-be-done framework (and templates) used by product leaders at Instagram & Facebook.

Finding Startup Ideas and Building in Heavily-Regulated Spaces — Lessons from Cash App & Carbon Health

The best way to pick startup ideas and advice from Cash App & Carbon Health for heavily regulated industries.

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