Product It’s Price Before Product. Period. Pricing pro Madhavan Ramanujam uncovers a powerful idea: Determine price before you design your product. Here, he details the ways companies trip up when they try to monetize and explains how to do it right.
PR & Marketing The Price is Right: Essential Tips for Nailing Your Pricing Strategy From buyer personas to feature preference surveys, Price Intelligently Co-founder and CEO Patrick Campbell offers indispensable tips on how to get pricing right.
Product The Inside Story on How SurveyMonkey Cracked the International Market SurveyMonkey CTO Selina Tobaccowalla provides a deep dive into how the company internationalized to build a world-class business.
PR & Marketing Don't Leave Money on the Table with This Crash Course in Pricing Alex Rampell, CEO of TrialPay, explains how startups can be strategic about pricing their products so they don't lose out.
Sales The 39 Best Pieces of Sales Advice You’ll Hear This Year Wiley Cerilli has built huge sales teams from scratch, emerging with an arsenal of lessons for founders looking to do the same thing.
Product WhatsApp Used This Pricing Strategy to Win and You Can Too While WhatsApp solved a real problem, their understanding of the Penny Gap may have been their shrewdest product move of all.
