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Three Moves Every Startup Founder Must Make to Build a Brand That Matters

Three Moves Every Startup Founder Must Make to Build a Brand That Matters

Google and Square's former marketing maven Arielle Jackson shares a set of vital branding exercises.
Lessons from the Woman Who Built Squarespace’s Customer Care Team from 1 to 184

Lessons from the Woman Who Built Squarespace’s Customer Care Team from 1 to 184

Former Squarespace and current ShopKeep VP of Customer Care Christa Collins shares how to build a team that best bridges a company and its customers.
Here's What a Real Growth Strategy Looks Like — Road Tested by Facebook and Remind

Here's What a Real Growth Strategy Looks Like — Road Tested by Facebook and Remind

Meenal Balar cut her teeth at Facebook taking growth to a global level. Now she's using this plan to do the same thing at Remind.
The Three Tools Netflix Used to Build Its World-Class Brand

The Three Tools Netflix Used to Build Its World-Class Brand

Netflix's former branding guru shares the frameworks startups need to build enduring brands.
What Startups Can Learn from Watsi’s Wildly Successful Email Campaign

What Startups Can Learn from Watsi’s Wildly Successful Email Campaign

Watsi became the first nonprofit backed by Y Combinator in 2013 and is still breaking new ground with brilliant marketing campaigns. Here's what startups can learn from their winning streak.
Here's How Adobe's Director of Product Marketing Navigates the Paradox of Choice

Here's How Adobe's Director of Product Marketing Navigates the Paradox of Choice

Product marketers constantly need to decide how many choices to present to their users and customers. Here's how Adobe thinks about it.
The Man Behind MakerBot on Finding the Stories That Build Your Brand

The Man Behind MakerBot on Finding the Stories That Build Your Brand

MakerBot started the 3D printing revolution. But according to Co-founder and CEO Bre Pettis, great storytelling is what built the brand.
Powerful Tips from Tech's Top Media Trainer and Speaking Coach

Powerful Tips from Tech's Top Media Trainer and Speaking Coach

In-demand media trainer and presentation coach Joe Dolce breaks down what the world's best speakers do to get their point across.
Here's What I Learned from Working with 50+ PR Firms

Here's What I Learned from Working with 50+ PR Firms

Marked Point Founder Jenn Hirsch works with a lot of PR firms. She's seen the good, the bad and the ugly. Here's how you can spot them too.