PR & Marketing - First Round Review (Page 4)

The [Adjective] [Number] Things You Need to Know About Clickbait

Former MyFitnessPal and Under Armour marketing VP Tara-Nicholle Nelson lays down the content marketing law: stop publishing clickbait. Here, she outlines how to create true engagement.

ClassPass’ CMO on How and When to Invest in Product Marketing

ClassPass CMO Joanna Lord covers the essentials on product marketing for teams struggling to define, implement and launch the function at their startup.

What I Learned From Developing Branding for Airbnb, Dropbox and Thumbtack

As one of Silicon Valley's most sought-after brand strategists, Julie Supan has helped some of tech's fast-growing companies find their high-expectation customer — and optimal position in the market.

The Case For Startups to Put CX at Their Core

At eero, the Customer Experience (CX) team is known as the "truth squad." Here's how its CEO and Co-founder Nick Weaver and Head of CX Dana Lindsay built and scaled an essential — but often overlooked — discipline at startups.

How to Save Your Company From A Communications Crisis

Company crises — like wildfires — are complex developments that can progress in unexpected ways. Simple's Head of Communications Krista Berlincourt outlines the principles and practices that can help triage and tackle any incident.

The Price is Right: Essential Tips for Nailing Your Pricing Strategy

From buyer personas to feature preference surveys, Price Intelligently Co-founder and CEO Patrick Campbell offers indispensable tips on how to get pricing right.

Content is Eating the World — Contently's CEO on Winning at Marketing's New Hotness

Joe Coleman has been helping companies of all sizes publish quality content for years. Here's his advice for startups as this new marketing trend reaches fever pitch.