All of our PR & Marketing articles

PR & Marketing

The Top Comms Mistakes Startups Make — And How To Avoid Them

After two decades of comms experience with companies like Eventbrite, Yahoo, Mattel and Nike, Terra Carmichael shares four common PR mistakes and her techniques for sidestepping them.

PR & Marketing

How Food52 Strikes a Winning Balance Between Content and Commerce

Food52 co-founders Amanda Hesser and Merrill Stubbs have always led with engaging content, confident that sales would follow. Here's what startups can learn from them on how to connect content and commerce to build a brand.

PR & Marketing

How New Startups Can Win at PR — Advice from a 20-Year Comms Career

Terra Carmichael leverages two decades of comms experience with companies like Eventbrite, Yahoo, Mattel, Nike and more to dispense advice to young startups finding their footing with the press.

PR & Marketing

Our 6 Must Reads to Build a Brand That Breaks Through the Noise

Building a brand is vital for startups, as they challenge incumbents in an existing industry or attempt to define a new one. Getting the right branding formula can feel more like an act of sorcery than strategy. This roundup provides some practical tips and process.

PR & Marketing

This Brand Strategy Can Make Your Startup Look Bigger Than It Is

As a founding partner of Rock Health and seasoned consultant, Leslie Ziegler has helped brand dozens of startups. Here's what the success stories had in common.

PR & Marketing

Our 6 Must Reads on Content Marketing

Exceptional content marketing — and its accompanying, loyal audience — takes time to build. Here are six tips to help you start creating resonant and enduring content today.

PR & Marketing

Credit Karma's CEO Built a Sexy Brand in an Unsexy Category with No PR Firm and a Tiny Budget — Here's How

Kenneth Lin was determined to make Credit Karma a compelling brand in a boring industry, but he had to be scrappy about it too.

PR & Marketing

The [Adjective] [Number] Things You Need to Know About Clickbait

Former MyFitnessPal and Under Armour marketing VP Tara-Nicholle Nelson lays down the content marketing law: stop publishing clickbait. Here, she outlines how to create true engagement.

Product

ClassPass’ CMO on How and When to Invest in Product Marketing

ClassPass CMO Joanna Lord covers the essentials on product marketing for teams struggling to define, implement and launch the function at their startup.

PR & Marketing

What I Learned From Developing Branding for Airbnb, Dropbox and Thumbtack

As one of Silicon Valley's most sought-after brand strategists, Julie Supan has helped some of tech's fast-growing companies find their high-expectation customer — and optimal position in the market.

PR & Marketing

The Case For Startups to Put CX at Their Core

At eero, the Customer Experience (CX) team is known as the "truth squad." Here's how its CEO and Co-founder Nick Weaver and Head of CX Dana Lindsay built and scaled an essential — but often overlooked — discipline at startups.

PR & Marketing

How to Save Your Company From A Communications Crisis

Company crises — like wildfires — are complex developments that can progress in unexpected ways. Simple's Head of Communications Krista Berlincourt outlines the principles and practices that can help triage and tackle any incident.