All of our PR & Marketing articles

What Sweetgreen Can Teach Startups About Scaling Intimacy

What Sweetgreen Can Teach Startups About Scaling Intimacy

Co-founder Nathaniel Ru draws on his experience scaling Sweetgreen to offer startups a clearer window into how rapidly growing companies can stay connected with customers, partners and employees.
The Simple Tool That Revives Employee Motivation

The Simple Tool That Revives Employee Motivation

At Pinterest and LinkedIn, product leader Jack Chou learned firsthand how vital it is to zero in continuously on what keeps people motivated as a company scales. Now Head of Product at Affirm, here are the four components of workplace motivation that he leans on from the start.
The Top Comms Mistakes Startups Make — And How To Avoid Them

The Top Comms Mistakes Startups Make — And How To Avoid Them

After two decades of comms experience with companies like Eventbrite, Yahoo, Mattel and Nike, Terra Carmichael shares four common PR mistakes and her techniques for sidestepping them.
How Food52 Strikes a Winning Balance Between Content and Commerce

How Food52 Strikes a Winning Balance Between Content and Commerce

Food52 co-founders Amanda Hesser and Merrill Stubbs have always led with engaging content, confident that sales would follow. Here's what startups can learn from them on how to connect content and commerce to build a brand.
How New Startups Can Win at PR — Advice from a 20-Year Comms Career

How New Startups Can Win at PR — Advice from a 20-Year Comms Career

Terra Carmichael leverages two decades of comms experience with companies like Eventbrite, Yahoo, Mattel, Nike and more to dispense advice to young startups finding their footing with the press.
Our 6 Must Reads to Build a Brand That Breaks Through the Noise

Our 6 Must Reads to Build a Brand That Breaks Through the Noise

Building a brand is vital for startups, as they challenge incumbents in an existing industry or attempt to define a new one. Getting the right branding formula can feel more like an act of sorcery than strategy. This roundup provides some practical tips and process.
This Brand Strategy Can Make Your Startup Look Bigger Than It Is

This Brand Strategy Can Make Your Startup Look Bigger Than It Is

As a founding partner of Rock Health and seasoned consultant, Leslie Ziegler has helped brand dozens of startups. Here's what the success stories had in common.
Our 6 Must Reads on Content Marketing

Our 6 Must Reads on Content Marketing

Exceptional content marketing — and its accompanying, loyal audience — takes time to build. Here are six tips to help you start creating resonant and enduring content today.
Credit Karma's CEO Built a Sexy Brand in an Unsexy Category with No PR Firm and a Tiny Budget — Here's How

Credit Karma's CEO Built a Sexy Brand in an Unsexy Category with No PR Firm and a Tiny Budget — Here's How

Kenneth Lin was determined to make Credit Karma a compelling brand in a boring industry, but he had to be scrappy about it too.