All of our PR & Marketing articles

PR & Marketing

9 Marketing Skills Startups Want on Their Teams

Find out the skills needed for a marketer to succeed and help companies reach their full potential with this complete list.

PR & Marketing

Passing the Button-Clicker Test, and Other 0 to 1 Lessons from Lattice’s First Marketing Hire

The behind-the-scenes story of how Lattice built its marketing strategy from the ground up, as told by its third employee and first marketing hire, Alex Kracov.

PR & Marketing

Why Startup Marketers Should Be Diagnosticians — Advice from OpenAI's and Stripe's First Marketing Hire

Krithika Muthukumar was the very first marketer at OpenAI and Stripe. Here, she unpacks what it takes to found and scale a marketing operation to build an enduring brand.

PR & Marketing

How Notion Does Marketing: A Deep-Dive Into its Community, Influencers & Growth Playbooks

We peel back the layers of Notion’s multifaceted marketing strategy, diving deep into three distinct channels that have helped power its meteoric rise: community, influencer marketing, and growth and analytics.

PR & Marketing

How to Build an Iconic Brand Without Breaking the Bank — This Founder's Formula for Early Marketing

Studs co-founder Lisa Bubbers shares how they melded a strong brand with operational rigor to build a thriving business with minimal marketing expenses.

PR & Marketing

Storytelling as a Craft: Advice from 5 Experts on How to Tell a Compelling Business Story

Every startup leader should practice flexing their storytelling muscles. To help warm these muscles up, we’ve rounded up some of our best advice about storytelling in business that’s been featured in the Review.

PR & Marketing

A Founder’s Framework for Understanding Performance vs. Brand Marketing for Your Startup

Startup marketing experts Sarah Emmott and Holly Chen share a multi-step process for how to craft a brand and performance marketing strategy, including how to set goals, allocate the right budget, and measure success.

PR & Marketing

Unlock the Power of Money Words: How Founders Can Write Copy That Converts

Copyhackers’ Joanna Wiebe shares the science behind word choice to help take your copy from guesswork to goldmine.

PR & Marketing

The 5 Phases of Figma’s Community-Led Growth: From Stealth to Enterprise

Claire Butler, Figma’s first business hire, walks us through the different phases of the company’s community-led growth model — from planting the seeds with power users in stealth mode all the way to layering a sales motion and moving upmarket.

PR & Marketing

Great Startups Deserve Great Brands — Build a Strong Foundation by Avoiding These Mistakes

After working with hundreds of startups on brand strategy, Arielle Jackson shares the most common early marketing missteps that founders make. From how to articulate your product benefit and clarify your company's purpose, to tips for infusing your brand with personality and making your launch annou

PR & Marketing

A Founder’s Step-by-Step Guide to Getting Your First 1,000 Community Members

Pivots, MVPs and Community: How Joseph Quan, Founder & CEO of Knoetic, got his startup back on track by making community his wedge. He shares his hard-won wisdom and his six-step guide for building a community like a product.

PR & Marketing

The Playbook This Startup Used to Get Their Founders on 100+ Podcasts in 6 Months

When it comes to turbocharging brand awareness for your startup, think podcast Interviews over ads. Tom Griffin, Head of Partnerships at Levels makes the case for why you should do a podcast tour for your startup, with a step-by-step guide for getting it right.