Two startup marketing experts share how to create a brand and performance marketing strategy, including how to set goals, allocate the right budget, and measure success.
Tiny tweaks you can make to boost conversions today
Claire Butler, Figma’s first business hire, walks us through the different phases and key milestones of the company’s community-led growth model.
Arielle Jackson has worked with hundreds of startups on brand strategy — here are the most common early marketing mistakes founders make.
Pivots, MVPs and Community: How Joseph Quan, Founder & CEO of Knoetic, got his startup back on track by making community his wedge.
Interviews over ads: why you should do a podcast tour for your startup, with a step-by-step guide for getting it right.
How to find, interview and close the right marketer for your startup,
Former Gusto marketing leader Jaleh Rezaei shares a six-step framework for how marketers can "get out of the basement" and start thinking speed-first.
Community experts, go-to-market leaders and founders everywhere are facing a new challenge: quickly spinning up virtual events and online communities that feel unique and valuable.
Bailey Richardson (an early Instagram hire and current partner at People & Company) has studied ordinary people who started extraordinary communities. Here, she shares the nuts and bolts of how startups should approach community building, highlighting eight valuable lessons on how the best communities start, gain steam, and evolve as scale takes hold.
Qualitative market research is the catalyst for creativity that not enough startups are taking advantage of. Jesse Caesar demystifies qual, outlines the questions that qual's uniquely positioned to tackle and shares how startups at any stage can add this powerful resource to their toolkits.
As First Round’s Marketing Expert in Residence, Arielle Jackson often helps early-stage founders navigate the search for a full-time marketer of their own. From the when and the why to the who and the how, Jackson offers a crash course on every aspect of the marketer hiring process to help startups figure out what they need and avoid common pitfalls as they fill this important role.
Co-founder Nathaniel Ru draws on his experience scaling Sweetgreen to offer startups a clearer window into how rapidly growing companies can stay connected with customers, partners and employees.
At Pinterest and LinkedIn, product leader Jack Chou learned firsthand how vital it is to zero in continuously on what keeps people motivated as a company scales. Now Head of Product at Affirm, here are the four components of workplace motivation that he leans on from the start.
After two decades of comms experience with companies like Eventbrite, Yahoo, Mattel and Nike, Terra Carmichael shares four common PR mistakes and her techniques for sidestepping them.
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