The Playbook This Startup Used to Get Their Founders on 100+ Podcasts in 6 Months
When it comes to turbocharging brand awareness for your startup, think podcast Interviews over ads. Tom Griffin, Head of Partnerships at Levels makes the case for why you should do a podcast tour for your startup, with a step-by-step guide for getting it right.
The Playbook for Hiring the Right Marketer at the Right Time for Your Startup
Should you hire a brand, product or growth marketer, and how do you know when you've found the right candidate? Maya Spivak, former marketing leader at Segment and Wealthfront, unpacks her frameworks for identifying the type of marketer your startup needs, interviewing and closing candidates.
The Minimum Viable Testing Process for Evaluating Startup Ideas
The traditional approach is to do some customer research, throw an MVP out there as fast as possible, and hope it hits. After being early at three startups that achieved over $1M in run-rate in their first six months of going live, Gagan Biyani has landed on an approach that’s quite different.
A UX Research Crash Course for Founders — Customer Discovery Tips from Zoom, Zapier & Dropbox
Zoom’s Jane Davis answers all of your tricky customer development questions, creating a highly tactical guide for founders flying solo on UX research as they explore startup ideas, validate concepts, iterate on prototypes, and troubleshoot common product problems.
“Get Off the Floor” and Other Career Advice from Microsoft, Looker, Reddit & Twitter
Nick Caldwell's resume includes an enviable list of companies — Microsoft, Reddit, Looker and Twitter. He shares his biggest lessons from each for a crash course in finding success across different company cultures, scales & functions.
8 Product Hurdles Every Founder Must Clear — This PM-Turned-Founder Shares His Playbooks
Repeat PM turned first-time founder Ryan Glasgow addresses the tough product questions every founder faces, from segmenting the market and iterating on early MVPs, to finding product/market fit and spinning up a second product.
The Chief People Officer as PM: Rethinking The Systems & Tools That Run the Company
Credit Karma's Colleen McCreary views her role not as the CEO of culture or happiness, but rather the product manager of the systems and tools that run the company. Here's her advice for approaching compensation, rewards and recognition, performance management, and internal comms with a fresh perspe
The Startup Happiness Formula — This 3X Founder Shares His Approach to Figuring Out What to Build Next
Repeat founder Waseem Daher, co-founder and CEO of Pilot, has founded three startups with the same group of co-founders. He pays particular attention to Pilot’s first year — including validating the idea, choosing an ICP, and outlining the product roadmap for a company that can go the distance.