Great Startups Deserve Great Brands — Build a Strong Foundation by Avoiding These Mistakes

Great Startups Deserve Great Brands — Build a Strong Foundation by Avoiding These Mistakes

After working with hundreds of startups on brand strategy, Arielle Jackson shares the most common early marketing missteps that founders make. From how to articulate your product benefit and clarify your company's purpose, to tips for infusing your brand with personality and making your launch annou
The Art of Becoming a Better Listener — Tactical Advice for the Startup Setting

The Art of Becoming a Better Listener — Tactical Advice for the Startup Setting

When it comes to annual resolutions and personal development goals, listening usually isn’t very high up on the list. User research leader and author Ximena Vengoechea makes the case for why you should put more intention and effort into sharpening this skill, offering tailored advice.
The Best Managers Don’t Fix, They Coach — Four Tools to Add to Your Toolkit

The Best Managers Don’t Fix, They Coach — Four Tools to Add to Your Toolkit

Anita Hossain Choudhry (The Grand, First Round) and Mindy Zhang (Dropbox, Oscar Health) draw on their experiences as executive coaches to unpack why managers fall into the “fixing” trap and make the case for adding coaching as a skill.
The 30 Best Pieces of Advice for Entrepreneurs in 2021

The 30 Best Pieces of Advice for Entrepreneurs in 2021

Start the new year off on the right footing with the 30 most impactful insights and ultra-tactical frameworks from every article we published in 2021.
The Design Leadership Playbook: How to Hire, Onboard & Manage a High-Impact Design Org

The Design Leadership Playbook: How to Hire, Onboard & Manage a High-Impact Design Org

From the high-level perspective of what makes for a great design leader, to the tactical suggestions around the slide that needs to be in your portfolio presentation, Twilio & Segment's Hareem Mannan shares useful advice for every stage of a designer's career.
The IC’s Guide to Driving Career Conversations — 25 Tips for Purposeful Career Planning

The IC’s Guide to Driving Career Conversations — 25 Tips for Purposeful Career Planning

Top startup leaders and operators share a tactical manual with 25 tips for direct reports to take charge of career conversations with their managers.
A Founder’s Step-by-Step Guide to Getting Your First 1,000 Community Members

A Founder’s Step-by-Step Guide to Getting Your First 1,000 Community Members

Pivots, MVPs and Community: How Joseph Quan, Founder & CEO of Knoetic, got his startup back on track by making community his wedge. He shares his hard-won wisdom and his six-step guide for building a community like a product.
The Best Leaders are Feedback Magnets — Here’s How to Become One

The Best Leaders are Feedback Magnets — Here’s How to Become One

Drawing from her career at PayPal, Intercom, GetYourGuide, and now as founder/CEO of Arise Leadership (an online leadership program that empowers women) Shivani Berry shares her playbook for attracting more feedback.
Finding Language/Market Fit: How to Make Customers Feel Like You’ve Read Their Minds

Finding Language/Market Fit: How to Make Customers Feel Like You’ve Read Their Minds

After more than a decade of running B2B growth teams at PayPal and investing at 500 Startups, Matt Lerner now spends his days helping early-stage startups with growth. He's seen firsthand how changes in a handful of words can yield jaw-dropping differences in conversion.