
Pull, Don’t Push: How Catalysts Overcome Barriers and Drive Product Adoption
Marketing expert Jonah Berger has spent years probing into the science behind changing people’s minds, and why becoming an effective change agent is about lowering barriers, not pushing harder. He distilled five of the most common barriers into a simple framework and walks us through it.

Retool’s Path to Product-Market Fit — Lessons for Getting to 100 Happy Customers, Faster
In our "Paths to Product-Market Fit" series, Retool founder and CEO David Hsu sits down with First Round partner Todd Jackson to share how the internal tools company hypothesized, tested and iterated its way to 100 happy customers

Maven's Path to Product-Market Fit — Lessons for Leveraging Community in the Early Days
In the second post for our new series, "Paths to Product-Market Fit," Maven founder and CEO Kate Ryder sits down with First Round partner Todd Jackson to share the inside story of the first female-led telemedicine startup to achieve unicorn status.

How to be an Exceptional Chief of Staff: Advice for Scaling Impact at Startups
10 tactical tips and guiding principles for a new Chief of Staff to lean on as they scale their impact at a startup — from building better systems, not just booking more meetings and finding an executive's superpower.

Airtable's Path to Product-Market Fit — Lessons for Building Horizontal Products
In the first post for our new series, "Paths to Product-Market Fit," Airtable co-founder Andrew Ofstad sits down with First Round partner Todd Jackson to share the inside story of the no-code platform's long journey and the challenges they came across while building a horizontal product.

Investing in Internal Documentation: A Brick-by-Brick Guide for Startups
David Nunez, an early hire at Stripe and Uber, shares his step-by-step playbook for establishing good internal documentation habits at your startup. He unpacks his tested tactics for creating a culture of documentation, setting the quality bar and keeping things organized.

Annual Planning in Uncertain Times: 6 Tactics for Rethinking Your Company’s End-of-Year Exercise
We’ve combed the extensive Review archives for a timely roundup of the most unique advice for end-of-year strategic planning. Leaders like Lenny Rachitsky, Nels Gilbreth, Jeff Lawson, Annie Duke, Ravi Mehta and more share the inventive frameworks they lean on for this annual exercise.

Grit or Quit? Tactical Advice for Founders Facing Tough Company Building Decisions
Quitting is an underrated startup skill, says decision science expert, bestselling author, and former poker pro Annie Duke. She unpacks the psychology behind why it’s so hard to walk away, sharing tactical advice for all the forks in the road.