All of our Maven articles

Starting Up

What’s in a Name? A Lot, Actually. Here’s How to Pick the Right One For Your Company

A playbook for picking a name that actually fits your company (and all the logistics that come with naming you may not be thinking about).

Management

The Other PMF: Wes Kao’s Framework for Founders Who Want to Communicate — and Lead — Better

Tactical advice for founders on mastering “personality-message fit": leaning into your natural communication style.

Product

Maven's Path to Product-Market Fit — Lessons for Leveraging Community in the Early Days

In the second post for our new series, "Paths to Product-Market Fit," Maven founder and CEO Kate Ryder sits down with First Round partner Todd Jackson to share the inside story of the first female-led telemedicine startup to achieve unicorn status.

Starting Up

The Minimum Viable Testing Process for Evaluating Startup Ideas

The traditional approach is to do some customer research, throw an MVP out there as fast as possible, and hope it hits. After being early at three startups that achieved over $1M in run-rate in their first six months of going live, Gagan Biyani has landed on an approach that’s quite different.