All of our Launching articles

Retool’s Path to Product-Market Fit — Lessons for Getting to 100 Happy Customers, Faster

In our "Paths to Product-Market Fit" series, Retool founder and CEO David Hsu sits down with First Round partner Todd Jackson to share how the internal tools company hypothesized, tested and iterated its way to 100 happy customers

The 30 Best Pieces of Advice for Entrepreneurs in 2022

The best company-building advice is timeless, with a focus on the fundamentals. We rounded up 30 essential insights for startups to lean on in the coming year, no matter the climate.

Great Startups Deserve Great Brands — Build a Strong Foundation by Avoiding These Mistakes

After working with hundreds of startups on brand strategy, Arielle Jackson shares the most common early marketing missteps that founders make. From how to articulate your product benefit and clarify your company's purpose, to tips for infusing your brand with personality and making your launch annou

Starting a Company in a Space You’re Not an Expert in — This Founder Shares 6 Lessons

From the importance of founder naivety, to seeking out the doubters, to rigorously assessing founder/market fit, Irving Fain shares his lessons from building a company in a space he wasn't an expert in, as well as other takeaways from the earliest days at his startup, Bowery Farming.

ClassPass’ Founder on How Marketplace Startups Can Achieve Product/Market Fit

It's rarely a straight line to product/market fit. Here are ClassPass founder Payal Kadakia's hard-won tips for marketplace startups that helped her guide her company from a near-bust to a $470M game-changer.

The Tenets of A/B Testing from Duolingo’s Master Growth Hacker

Duolingo VP Gina Gotthilf has overseen the company's growth as it exploded from 3 million to 200 million users. One tool that's fueled this ascent? A/B Testing. Read on to learn from her favorite tests.

My Launch Lessons from 37 Minutes in an Amazon War Room

Before joining Twitter, Ibrahim Bashir led the launch of the third-generation Kindle at Amazon. Here, he reflects on his lessons from that release — and shares how to prepare to make hard decisions quickly when the unexpected happens.

The Price is Right: Essential Tips for Nailing Your Pricing Strategy

From buyer personas to feature preference surveys, Price Intelligently Co-founder and CEO Patrick Campbell offers indispensable tips on how to get pricing right.

The Beta Program Behind This Startup's Winning Launch

Successful launches are fueled by robust beta programs. Here's how eero's Head of Beta & Special Programs Kelly Neary and Head of Product Paul Nangeroni cracked the code with beta testing.