All of our Gusto articles

Product

Gusto’s Path to Product-Market Fit — How Listening to Customers Built a $9.6B Company

Cold-calling from a walk-in closet taught Tomer London how to recognize what PMF really feels like.

Management

From Exec Roles to Board Seats — Lessons for the Startup C-Suite from Zendesk, Guru, eBay, & More

Anne Raimondi has led teams at SurveyMonkey, Zendesk, Guru, and eBay, in addition to sitting on the board for Asana, Patreon and Gusto. Here, she shares her most critical leadership lessons for scaling up as an executive, while also diving into her playbook for building impactful boards.

People & Culture

How Gusto Built Scalable Hiring Practices Rooted in Tradition

In under six years, Gusto has grown from three guys in a house in Palo Alto to over 600 employees across two offices. Co-founder and CEO Josh Reeves shares how they've scaled the unscalable parts of hiring, detailing three steps the company has taken to retain its unique culture and ensure its best

Management

This Is How You Design a Lasting Brand — An Inside Look at Gusto's Reinvention

Gusto CEO Josh Reeves reveals the months-long process the company used to change its identity for the better without losing customers or momentum.