All of our Growth articles

How Notion Does Marketing: A Deep-Dive Into its Community, Influencers & Growth Playbooks

We peel back the layers of Notion’s multifaceted marketing strategy, diving deep into three distinct channels that have helped power its meteoric rise: community, influencer marketing, and growth and analytics.

The Secret to Running Effective Growth Sprints — Follow This Process to Learn Faster

"With every growth experiment, you're not just trying to optimize your return on ad spend, lower your CPA, or bag a few new logos ahead of the next fundraise. You're fundamentally learning and making progress toward a simple question: How are we going to grow this business?"

‘Give Away Your People’ — How Managers Can (and Should) Prep for High Performers to Leave

Seasoned startup operator Clarissa Shen offers a fresh perspective on Molly Graham’s ‘Give Away Your Legos’ framework by sharing her own tactics on how to proactively manage for high performers to leave.

“Sweat the Details” and Other Commandments for Mapping Out a Career in Product

Veteran product leader Jiaona Zhang walks us through the biggest lessons from her entire career in product at Dropbox, Airbnb, WeWork and now Webflow, from breaking into the function as a first-time PM to tactical tips for navigating transitions into more senior roles.

X1's Path to Product-Market Fit — How the Consumer Credit Card Company Pulled off a Pandemic Pivot

In our "Paths to Product-Market Fit" series, X1 founder and CEO Deepak Rao sits down with First Round partner Todd Jackson to share the dramatic story of how his company pivoted during the pandemic and found product-market fit with a bold launch strategy.

The Startup Founder’s Guide to Hiring a Data Scientist

Are you ready to hire a data scientist? Mengying Li, Growth Data Science Lead at Notion, shares her framework for testing whether you should invest in this key hire and how to find the right data science skillset for your startup.

23 Tactical Company Building Lessons, Learned From Scaling Stripe & Notion

From Stripe to Notion, Cristina Cordova has worked on some of the biggest products in tech. She shares tactical tidbits on what she’s learned about about scaling companies and shaping your career.

The 30 Best Pieces of Advice for Entrepreneurs in 2021

Start the new year off on the right footing with the 30 most impactful insights and ultra-tactical frameworks from every article we published in 2021.

The Design Leadership Playbook: How to Hire, Onboard & Manage a High-Impact Design Org

From the high-level perspective of what makes for a great design leader, to the tactical suggestions around the slide that needs to be in your portfolio presentation, Twilio & Segment's Hareem Mannan shares useful advice for every stage of a designer's career.